Marketing Specialist-Vertical Marketing

CompuCom - Fort Mill, SC3.4

30+ days agoFull-time
CompuCom Systems, Inc., a global company headquartered just south of Charlotte, NC, provides IT managed services, infrastructure solutions, consulting and products to Fortune 1000 companies. We are committed to enhancing the end users’ experience in all facets of the word. Our vision is to empower people to achieve the highest levels of performance by making technology work for them — anywhere, anytime, on any device.

What You’ll Do

The Vertical Marketing Campaign Specialist for CompuCom’s corporate marketing team will be responsible for branding and demand generation that supports the revenue growth of targeted vertical segments.

You'll be responsible for developing digitally-focused marketing campaigns and driving broader awareness of CompuCom’s products and services among key existing accounts and net new business. You’ll create innovative demand gen tactics in conjunction with the corporate marketing team that drive demonstrable increases in new opportunities with target new accounts. You will interact with key stakeholders from marketing, product management, sales, other management teams and external audiences to drive customer-centric campaigns and messaging that will accelerate the buyer journey and pipeline. You will monitor, manage and report on content efficacy, prospect & campaign results and overall marketing impact to management and stakeholders.

Who You’ll Work With

The Vertical Marketing Specialist will be part of the CompuCom Marketing Group and align directly with the Vertical Marketing Manager, Product Marketing Team, Vertical Sales Teams, and Vendors based on assignment.

Who You Are

Bachelor’s degree and a minimum of 3 years of B-to-B marketing experience, or equivalent combination of experience and education
Demonstrated experience in lead generation/campaign management for IT-based services/solutions in the retail, financial services, and/or education industries
Ability to work on multiple projects simultaneously
Strong project management skills
Ability and desire to work in a corporate setting

Ability to think creatively and present concepts to clients and team members
Experience in strategic brainstorming, campaign development, creative brief development
Proven aptitude for quick creative thinking with acute attention to detail within tight deadlines
History planning and executing marketing events that stand out

Digital / Technically Minded:
Experience with digital marketing strategies SEO, social, & retargeting
Prefer Hubspot experience/certification
Proficiency with Google Slides/MS Powerpoint, Google Sheets/MS Excel

Communication Skills:
Excellent written skills for a variety of content creation including: emails, blogs, news, PR releases, scripts and sales enablement materials
Editing capability for more technical pieces created by Subject Matter Experts; POV, whitepaper, executive brief, eBooks.
Strong oral communication skills to conduct meetings and give presentations to internal and external audiences

Why CompuCom?

Help us grow our legacy. We’re transforming the way all businesses get IT services. Our client’s tech problems are no longer theirs, the ownership lies with us.

We innovate everything. We connect everyone. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns

Join CompuCom. Grow with CompuCom. Build the CompuCom legacy!