Full-timeEstimated: $69,000 - $97,000 a year
- Statistical Analysis
- Analysis Skills
- Data Mining
- Bachelor's Degree
Full Job Description
TechTarget is seeking a Statistical Marketing Analyst to join its Data Analytics team. This person will be responsible for providing key analysis and reporting needed around a range of products related to purchase intent and account based marketing, as well as web traffic, email marketing campaigns, and other product support. They will also help to build out predictive algorithms and recommendation engines used to improve content creation and performance, email targeting, and member engagement, and optimize business processes.
Essential Job Functions:
Use strong analytical skills to execute ad-hoc analysis and generate standard reports on large data sets as it relates to purchase intent, the TechTarget Membership, Web Traffic and Product performance and synthesize the results into actionable information;
Assist building out predictive models for various use cases.
Help create dynamic reporting and visualizations that allow business users to make decisions around content creation, products and emails to send.
Develop knowledge of our core product offerings and how they perform against our database as well as developing and maintaining knowledge of our core IT Topics to accurately project performance.
Learn advanced analytical techniques in R and Python that can be applied to address a diverse set of business goals.
Knowledge, skills, and abilities required:
Bachelor’s Degree in Mathematics, Computer Science, Econometrics, or related;
1-3 years’ experience in data mining, statistical analysis, web analytics or marketing analytics;
Demonstrated ability to analyze and communicate findings in non-technical terms;
Strong interest in the analytical side of marketing as it relates to response rates, database segmentation and overall campaign strategy
Working knowledge/experience with SQL and statistical applications like R, Python, SAS, SPSS preferred; and,
Ability to quickly grasp technical concepts and build on technical skills.