Director of Marketing

Lightning Systems - Loveland, CO

MKG MAG_16A9E731CBC - Director of Marketing and Sales Strategy - growing company!

Key accountabilities include:
Perform market analysis to support/inform product positioning, pricing, and strategic marketing direction
Develop key sales and marketing messaging as well as delivery mechanisms and approaches
Develop and manage website, social media presence and trade shows
Develop and manage a system for follow up on leads from company website, trade shows and events to create in-person meetings with prospects
Develop and manage key sales materials – sales sheets, presentations, and proposal templates
Manage one marketing coordinator
If you are excited by the opportunity to use your marketing skills with an organization whose mission is to help make a difference in our environment, read on! Lightning Systems, a growing company that designs and manufactures zero emission all-electric powertrains for medium to heavy duty vehicles, is seeking a talented Director of Marketing and Sales Strategy to join our team of outstanding professionals. Our products are meticulously and intelligently designed to deliver and you will be an integral part of the process. We are a small but mighty company of 35 employees who are accustomed to wearing multiple hats, working collaboratively, and comfortable expressing their ideas to a receptive management team. This is your opportunity to join a high performance team and do what you love – increasing market awareness, generating leads, creating powerful sales tools, brand and company positioning, and writing material that touches our clients. All we are missing is you!

More about us:
Our products include elegantly integrated all-electric powertrains for the Ford 350HD Passenger Wagon and Cargo Van, Ford 3-450 Shuttle Bus and Cutaway models, Chevrolet 6500SD Low Cab Forward model, and 30, 35, and 40 foot transit buses. Our team works with forward thinking fleets to provide the right electric powertrain on the right chasses in the right drive cycle. Lightning’s products improve a fleet’s operating costs and safety, and make sure they are driving the cleanest and most advanced technology available. Simply put, we provide a commitment to environmental responsibility, exceptional quality and quiet, powerful performance saving on fuel and fueling time, lower maintenance costs, dramatic reduction in brake wear, more vehicle uptime without emission testing or oil changes, significant savings on operating costs, and cleaner air.

Please visit to learn more!

Skills/Experience/Knowledge required:
2+ years marketing experience in sales or marketing
High level of communication skills, including excellent writing and polished verbal communication
Strong eye for graphic art and content
Good understanding of ROI and TCO and how to incorporate into compelling sales arguments
Experience working with and leveraging technical resources (sales engineers, sales support engineers, technicians, mechanics)
Passion and technical understanding of battery-electric vehicles
Willing to travel as required to trade shows, industry groups, customers, etc.
MBA with emphasis on marketing and BS in Engineering
We offer a strong benefits package, including generous paid time off