SEM Manager

SoFi - San Francisco, CA (30+ days ago)3.2

About The Role

SoFi is seeking a talented SEM Manager to join the digital team and help lead our acquisition efforts. As the owner of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business. You will have ownership over the continued growth of our core products, as well as the strategic launching and scaling of our newer products. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go to person for all things paid search.

At SoFi, you’ll become part of a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be at the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we’ve been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.


Develop the Search acquisition strategy - including roadmaps and long-term forecasting

Build and manage Search campaigns for current and new products

Own scaling and optimizations for all products to hit the channel growth goals

Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations

Provide regular channel performance reports and ad hoc reports

Work with members of the marketing team to communicate learnings and coordinate unified campaigns


3+ years experience running complex search campaigns with large budgets

Bachelor’s degree

Technical knowledge of all search platforms as well as bid management tools

Experience with large dataset analyses and campaign reporting (Tableau experience is a plus)

Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights

Strong organization and project management skills with the ability to own projects from end to end in a fast-paced environment

Eagerness to roll up your sleeves to get things done (even the unglamourous things)

Problem-solve in a fast-paced, self-driven environment; ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns


Employer paid lunch program, a fully stocked kitchen, and subsidized gym membership.

Competitive salary packages and bonuses.

A flexible vacation policy allows you to truly relax and reboot.

Comprehensive health, vision, dental, and life insurance as well as disability benefits.

100% of health, vision, and dental premiums paid by SoFI for employees and their dependents.

401(k) and education on retirement planning.

Tuition reimbursement on approved programs, up to $5,250 a year.

Monthly contribution to help you pay off your student loans.