FTS is hiring Digital Sales Managers in six of their owned and operated markets. The individuals will be responsible for conceptualizing and executing a winning digital sales strategy for their respective markets. Position will report to the local VP General Sales Manager and the VP of Digital Sales. The Digital Sales Manager (DSM) will be responsible for the overall monetization strategy for the Station's website, apps, OTT and social media platforms. The DSM plays a key role as the driving force behind revenue growth and new digital business development.
Develop revenue-producing digital sales ideas for station from start to finish. Increasing local revenue share and driving creation of new digital business. Primary point of contact for all local digital sales campaigns. Internal expert on digital sales. Coach and motivate local sales staff. Track/maintain digital sales records for all clients. Create effective sales presentations and one-sheets, giving clients a clear picture of opportunities presented to them. Analyze campaign performance and communicate results to clients. Other duties as deemed necessary and assigned.
5+ years digital sales or sales management experience preferred. BA in Marketing, Communications or related field. Deep understanding of digital sales and how to meet clients needs while also meeting/exceeding revenue goals. Expert in social media monetization. Understanding of ad tags, analytics and campaign tools. Demonstrated leadership skills. Experience developing/motivating winning teams. Must be able to thrive in an intense, fast-moving environment. Must be creative and have a passion for innovation. Must be a strong communicator with significant experience building/delivering presentations. Working knowledge of DART or similar operation systems.
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