Search Marketing Strategist

National Art Exchange, Inc. - New York, NY (30+ days ago)


About the Company:

National Art Exchange Inc. (OTC: NAEX) is an international integrated service organization dedicated to the collection and exchange of art and cultural objects. Antique World is a Fintech subsidiary of National Art Exchange, Inc. Antique World is an ecosystem built for the antique & art industry using hybrid blockchain framework integrated from the open-source blockchain frameworks of Hyperledger Fabric and Ethereum. We are offering an online global society to all antique & art lovers for their collections and investments with the transparency on the historical transactions and the traceability on the provenance of trade items.

Responsibilities:

  • Work with marketing team on the development of online marketing strategy;
  • Lead Search Engine Marketing (SEM) capabilities in new business proposals;
  • Propose online campaigns to marketing executives, and track the performance of advertising and social media postings;
  • Consolidate and analyze data for NAEX's website and social media;
  • Collaborate with IT team to improve the company’s online performance, transactional efficiency, and security policies;
  • Use all kinds of web traffic metrics to collect and analyze trading data; analyze search engine patterns to direct online placement of keywords or other contents;
  • Maintain KPI Dashboards and to select the appropriate KPIs to measure business performance; identify and report issues to management;
  • Collect customer’s feedback by monitoring their online behaviors; evaluate all the indicators of customer behaviors, and to analyze the trends of art trading in order to better identify future opportunities.

Qualifications:

Education:

Bachelor's Degree in Computer Science, MIS, Marketing, or Management field is required; Master's Degree preferred.

Work Experience:

  • Must possess strong interpersonal, written, and verbal communication skills
  • Must have experience working with large datasets to uncover insights that are essential to business optimizations; working knowledge of relational databases like SQL
  • 2+ years of experience in at least one of the following: JAVA, Python, R or JavaScript preferred, relational database work or relevant academic experience.
  • Minimum 2 – 4 years’ experience of SEM/PPC experience, including experience in social media, web analytics, and SEO a big plus.
  • Experience working on enterprise level PPC accounts with large budgets.
  • Experience using data visualization tools, such as Tableau or Dataroma preferred

Job Type: Part-time

Salary: $30.00 to $37.00 /hour

Education:

  • Bachelor's