Location: Remote (Eastern US preferable/helpful)
ORGANIZATIONAL OVERVIEW
Culture Reframed (CR) was founded in 2015 to respond to what the nonprofit organization’s President & Founder, Dr. Gail Dines, has termed “the public health crisis of the digital age.” CR builds resilience and resistance in young people to hypersexualized media and porn culture by:
Building awareness
Increasing knowledge, skills, and confidence
Promoting social change
We work with tens of thousands of parents, caregivers, educators, counselors, doctors, and others around the world.
POSITION SUMMARY
Culture Reframed seeks to hire an experienced, tech-savvy, and creative professional to continue to build the organization’s online and media presence. The position includes day-to-day content creation for the organization’s social media channels (Facebook, Twitter, Instagram and LinkedIn, website, blog) as well as email communications. The Social Media & Digital Marketing Manager will develop and implement strategic campaigns to attract new followers and build brand awareness for Culture Reframed on a global level. The successful candidate will have excellent writing skills, demonstrated knowledge of social media platforms, aptitude for marketing and communications, ability to demonstrate engagement via social media analytics, and awareness of best practices as they evolve.
The Social Media & Digital Marketing Manager will report to the Executive Director and the Founder & President of Culture Reframed. This is a part-time position (20 hours/week).
RESPONSIBILITIES
Map out a comprehensive social media marketing plan to engage current followers and expand our audiences across all platforms (FB, TW, IG, LI)
Write, post, and promote blog pieces
Develop, update, and manage content for website, ensuring that it is current and engaging
Understand the organization’s desired constituencies and develop messaging – in conjunction with other staff – to engage those audiences
Manage reporting and analytics for all social channels, while tracking and evaluating the overall performance of channels to develop more effective strategies and campaigns
Work with a designer to create powerful and engaging social media content with on-brand imagery
Monitor trends in social media tools, applications, channels, design, and strategy
Create e-blasts via Mailchimp on a regular basis
Produce livestreams
Manage consultant relationships
Other responsibilities as needed
PREFERRED QUALIFICATIONS
Demonstrated commitment to the Culture Reframed mission
Excellent writer, editor, and proofreader, who is able to convey messages succinctly and has a feel for storytelling
Ability to write, edit, and produce compelling and accurate content, both short form (tweets, etc.) and long form (blog posts)
Proven success as a digital marketer with experience using social media platforms
Proficiency in WordPress and Mailchimp
Understanding of on-page and off-page SEO tactics
Extensive experience building and maintaining a robust follower base across all major social media platforms
Creative thinker with a distinctive voice
Flexible, adaptable, and highly organized
Positive attitude
Ability to create and articulate an overall vision, while simultaneously identifying and monitoring the steps that will bring the vision to fruition
Understanding of paid digital advertising (Facebook and Google)
Video production experience helpful but not required
Salary & Benefits: Salary commensurate with experience. Part-time (20 hours per week).
How to Apply
Please send a formal cover letter and resume to hiring [at] culturereframed.org no later than March 1, 2021. Applications will be reviewed on a rolling basis. Please indicate in your cover letter how you heard about this position. Due to the expected volume of applications, only finalists will be notified.
Culture Reframed is committed to diversity in both its programmatic work and staffing with regard to race, ethnicity, gender, nationality, age, physical ability, religion, and sexual orientation.
Job Type: Part-time
Pay: $40.00 per hour
Benefits:
Education:
Experience:
- Social Media Management: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Work Location:
Company's website:
Company's Facebook page:
- https://www.facebook.com/culturereframed/
COVID-19 Precaution(s):
- Remote interview process
- Virtual meetings
