Marketing Specialist - Key Accounts & Research Analytics
Manager, Research & Analytics
The Marketing Specialist – Key Accounts and Research Analytics provides strategic, analytical and project management leadership for Sales and Marketing initiatives. Assists in developing actionable business intelligence to develop product and marketing strategies for our key account partners that make up over 30% of the total retail base at the Kentucky Lottery.
Anticipates information and insights needs of the Sales and Marketing department and any special requests from KLC Senior Management.
Serves as main point of contact for Key Account Managers and Marketing team, including monthly, quarterly, annual & as needed key account reporting and sales analysis (Out-of-Stock &, YOY projections & analysis) promotional conception and coordination with the Promotions Manager and other key account marketing functions as necessary
Must be comfortable presenting to and working directly with Key Account retail managers to facilitate on-site promotional events on behalf of the Kentucky Lottery
Provides assistance to all KLC team members in sourcing and summarizing information needed to make informed decisions on design, promotion and sale of lottery products.
Assists Research Manager in the executions and reporting of consumer data and information.
Responsible for comprehensive calendar of key account chain promotions and programs and flawless execution of partnership details from concept to completion.
Other Marginal Duties
Performs duties as a third Customer Support Technician, helping out staffing switchboard and email as needed when primary and secondary staff are unavailable.
Incumbent must possess the following combination of knowledge and experience:
Bachelor’s degree in Business, Marketing or related Social Science required.
Three to five years’ experience in marketing or research role a plus.
Experience with query systems and software.
Working knowledge of PC and exceptional skills in Microsoft Office Suite – especially Excel and PowerPoint.
Knowledge of basic statistics used in business settings.
Experience and knowledge of qualitative and quantitative sampling techniques.
Knowledge or experience in the lottery industry a plus.
This position has no supervisory responsibilities.
Some travel may be required - minimal overnight
Standing or sitting: Frequently
Reaching, writing, fingering, typing: Continuously
Talking and/hearing: Continuously
Seeing: Must be able to read reports, documents and use a computer: Continuously
Sitting for long periods of time: Frequently
We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which the company contributes a portion of your base pay.
Interested candidates may send their resume and salary expectations to: email@example.com
Please indicate “Position #0120” in the subject line of your e-mail.
We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.
Equal Employment Opportunity Employer