PPC Digital Marketer

Digital People - Eagan, MN

Digital People is seeking a contract PPC Digital Marketer for one of our top clients! In this role you will be responsible for managing paid search campaigns from strategy to development, implementation, optimization, reporting and analysis. The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. If you have at least 3+ years of hands-on experience in online marketing with a heavy focus on paid search management, then this could be the job for you!

Research and strategize paid search campaign plans for our clients.
Manage accounts to ensure all project deliverable deadlines are met.
Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
Analyze and report on Pay per Click campaign results and present to clients by documented reports and presentations as necessary.
Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.

Required Experience:
Minimum 3 years of working experience in paid search operations with an understanding of web analytics
2 to 4 years of Customer Service or Account Management
Current experience managing spend of at least 10k a month
Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis
Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.

Skills and Education:
Demonstrated success as an PPC trafficker and operations leader
Google Adwords certification within the last year
Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable
Proficient with database driven web analytics and comfortable crunching numbers
Client facing and service oriented
Technically oriented
Ability to collaborate cross-functionally to execute product strategy.
4 year degree in Business, Marketing or Communications preferred.
Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!