Email Operations Manager

Cost Plus World Market - Alameda, CA (30+ days ago)3.7

The Email Operations Manager is responsible for managing email platform configuration and automated email projects (automated trigger development, etc.). The ideal candidate must be an email expert with a passion for new technology, a strong hands-on experience in day-to-day email execution, excellent project management skills, and able to thrive in a fast paced environment with cross-functional teams and vendors.

Principal Duties and Responsibilities:
  • Responsible for overall administration of email marketing automation systems, designing and implementing email trigger and nurture programs, evaluating effectiveness of the programs, and ensuring smooth integration across platforms.
  • Work closely with analytics teams to produce complete end-to-end views of nurturing and segmentation effectiveness. Using this information, inform segmentation and frequency strategies for automated trigger series.
  • Project manage email development projects from defining functional and technical requirements, building test cases, managing project workflow with internal/external team to deliver project on time, and monitoring post-launch program effectiveness.
  • Responsible for leveraging email marketing reporting to derive insights and inform strategies to improve program effectiveness.
  • Subject matter expert on all data and systems related to email in order to drive smooth execution as well as develop and enhance systems for future growth
  • Understand all systems housing email data from, CRM database, email service provider, internal reporting systems
  • Support the loyalty program in how this data is leveraged for the email channel
  • Develop segmentation guidelines for trigger campaigns based on audience analysis, customer's behavior, offer forecast, past campaigns performance, etc.
  • Communicate results and provide/implement improvement recommendations.
  • Optimize trigger campaign performance through email testing: plan and coordinate tests, collaborate with analytics team on test results, share insights and next steps with teams
  • Monitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)
  • Minimum 5 years of email marketing experience, retail experience preferable.
  • Must be knowledgeable in all aspects of email marketing and systems
  • Deep knowledge of major ESP platforms: Oracle Responsys (preferred), Salesforce ExactTarget, etc.
  • Experience with dynamic content and responsive templates
  • Prior experience with DMP and marketing automation tools a plus
  • Experience in API based trigger strategy, then partnering with dev team to implement
  • Sufficient knowledge of HTML and CSS to be conversant with development teams.
  • Some SQL experience preferred, though not required.
  • Excellent project management skills along with excellent verbal, interpersonal and written communication skills
  • Excellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.
  • Able to anticipate needs, innovate and flourish in a high volume, fast paced retail environment
  • Proficient with Excel, Word, Power Point. Tableau a plus
  • BA or BS Degree required
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled