Marketing Manager Food and Beverage
In office location, Lake Forest, CA
Bluestone Hospitality, LLC is an established hospitality management company operating in 11 states with over 75 locations and 3,000+ team members. The brands we partner and manage include: Bruegger's Bagels, Burger King, Popeye's Louisiana Kitchen, Johnny Carino's, Ruby's Diner, On the Border, ParkStone Wood Kitchen + Taps, Famous Dave's BBQ and Hilton Hotels & Resorts.
Our passion, vision and success have enabled us to be recognized through the industry as a dynamic company that achieves exceptional results. We make it a priority to connect with our guests by focusing on service excellence and delivering innovative and delicious food experiences. Bluestone Hospitality is growing and we are looking for individuals who can be empowered to make a difference in the hospitality industry!
Opportunity Overview
Reporting to the Sr. Marketing Manager, the Marketing Manager will manage, execute, and analyze a variety of marketing initiatives. This fast-paced and exciting role is integral in growing our business by implementing various marketing tactics geared at driving sales and building brand awareness for the brands that Bluestone Hospitality manages. The position will work closely with Marketing, Digital Services, Operations and Field Teams.
What You’ll Be Doing
Identify, design and implement multiple integrated marketing programs to promote our brands and key messages-
Schedule and manage email and SMS text marketing for several of the brands Bluestone manages
-
Maintain marketing calendars, schedules and tracking sheets for all marketing vehicles
-
Work with Sr. Marketing Manager to communicate and ensure successful roll outs of marketing campaigns, LTOs and menu roll outs
-
Collaborate with graphic agencies and direct them to create artwork for ads
-
Manage ad campaigns, including preparing contracts, scheduling ads, communicating campaign schedules to field, coordinating payment with Accounts Payable and tracking results
-
Coordinate roll out of menus and marketing materials for the restaurants
- Maintain restaurant website content and work with Digital Services to ensure all marketing campaigns are successfully implemented online
-
Grow and manage social media presence on Facebook and Instagram for select brands
- Manage guest feedback online and resolve guest feedback in regards to marketing
- Provide support to the restaurants for local marketing needs including collateral, events, grassroots marketing, fundraising programs, outreach and new store openings
What We Are Looking For
-
Bachelor's degree or equivalent experience
-
3+ years of Marketing Experience, preferably in the hospitality industry
-
Strong organizational skills and ability to independently plan and prioritize tasks to meet deadlines in a timely manner
-
Fit to work in a fast-paced environment
- Detail-oriented with ability to catch mistakes or errors (disclaimers, menus, etc.)
-
A talent for working with others and communicating effectively both in writing and verbally
-
Experience with Email marketing services preferred
-
Experience with social media tools, platforms, apps, and CMS
We are an equal opportunity Employer
#pandologic
$25-$33 per hour
#pandologic
