Manager, Marketing Decision Science

Hulu - Santa Monica, CA (30+ days ago)4.1


Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious, smart, intense curiosity and determination to be the best. Come be part of the team that’s powering play.

SUMMARY
Hulu’s Marketing team is seeking a Manager, Marketing Decision Science who will be an exceptional addition to our growing team. As a Manager, Marketing Decision Science at Hulu, you will liaise with business stakeholders to apply analytics to tackle our biggest challenges. This will entail leading a marketing science team focused on advanced modeling, acting as a consultant to the Marketing team, ensuring high business value in the analysis you provide. You will promote the use of analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience leading teams, utilizing advanced analytics, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

WHAT YOU’LL DO
Lead a team of highly skilled marketing analysts/scientists to develop deep analyses and recommendations using advanced quantitative methods
Be a partner to the Subscriber Growth team identifying business problems and developing solutions that lead to improved acquisition, engagement and retention efforts
Develop econometric models to quantify and optimize paid media impacts (e.g., marketing mix and response modeling)
Implement other statistical and machine learning methods to identify customer behaviors and optimize marketing efforts (e.g., propensity modeling, forecasting, hypothesis testing, etc.)
Present action-oriented analyses to stakeholders, clearly articulating results, both visually and verbally
Support the operationalization of analytics outputs to achieve maximum business value
WHAT TO BRING
5-10 years of experience in a quantitative analysis role including 3+ years of experience leading teams, consulting experience highly valued
Master’s or Ph.D in a quantitative field such Economics, Business/Marketing, Ops Research, etc. from a top-tier university
Highly competent with quantitative data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness. Hands-on experience creating marketing mix or other econometric models.
Experience with the following tools/languages: SQL, Excel, R/SAS/Python or another statistical package, PowerPoint, Tableau (or other BI/data viz tools)
Demonstrated experience using statistical, econometric, machine learning and data mining techniques
Experience manipulating and analyzing massive data sets
Ability to tell a story with data both verbally and visually
Have an open mind to research and learn new analytical techniques
NICE-TO-HAVES
Experience and passion working within the entertainment industry
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