Equipment Sales Consultant

Titan Machinery, Inc - Duluth, MN4.0


This position is responsible for driving sales, achieving market share goals, and promoting all aspects of the business in a professional manner while enhancing business relationships with current customers and acquiring new customers for Titan Machinery’s business.


  • Market and sell new and used wholegoods as customer solutions and build and maintain long term relationships to maximize customer satisfaction and company profitability
  • Manage current accounts to achieve maximum revenue and aggressively pursue conquest accounts for growth
  • Use CRM and Titan Systems/tools for recording customer contact (sales calls, etc.), to develop and maintain client profiles and fully document, track and follow up on all related sales activities in an accurate and timely manner, and for monthly mileage reimbursement reports
  • Regularly call on accounts based on CRM call planning (Key-Weekly, VIP-Weekly, Value-Monthly, Border-Semiannual)
  • Present a positive and professional image of Titan Machinery in the presence of customers and community
  • Effectively utilize resources and processes that will directly contribute to customer awareness, the proposal and negotiation process, closing sales, profitably increasing volume, revenue, and customer satisfaction
  • Complete thorough documentation on all reports and forms required with work assignments
  • Coordinate and/or conduct field demonstrations, clinics, seminars, and participate in trade shows
  • Seek and participate in appropriate training opportunities to enhance equipment expertise and sales performance
  • Maintain technical and product knowledge and complete competency assessments as required
  • Schedule pickup and delivery of equipment as needed and follow-up after the sale to ensure customer satisfaction
  • Identify customer service opportunities and implement solutions
  • Follow all safety rules and regulations while performing work assignments
  • Other duties as assigned



  • 2 plus years of work experience in the Agriculture or Construction Equipment business or related field
  • Ability to handle and resolve frequent interpersonal conflict
  • Ability to perform in a fast-paced, stressful work environment
  • Ability to respond quickly, accurately, and professionally to demands and requests from customers and employees
  • Ability to travel up to 90% of the time and work flexible hours
  • Exemplifies Titan Machinery’s Core Values
  • Keen attention to detail, high level of initiative, and the ability to work independently
  • Ability to effectively and efficiently resolve employee and customer conflicts
  • Demonstrated sales skills including the ability to sell opportunities, ideas, and concepts; strong negotiation and closing skills
  • Demonstrated strong decision making and problem-solving skills and understanding of local market conditions
  • Demonstrated strong organization, prioritization, decision making, and problem-solving skills
  • Excellent verbal and written communication skills along with a high level of computer literacy

Physical Requirements

Medium Work – Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

This position description does not list all the duties of the position. You may be asked by supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this position description. The employer has the right to revise this position description at any time. The position description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, without notice.

Job Type: Full-time


  • Sales: 1 year (Required)