Marketing Director
Location: New York
About Us: Merchants Hospitality* www.merchantshospitality.com is a leading restaurant company known for its commitment to delivering exceptional dining experiences. With a portfolio of diverse culinary concepts across several major metropolitan cities, we are dedicated to culinary innovation, exceptional service, and memorable guest experiences. As we continue to expand and evolve, we are seeking a dynamic and visionary Marketing Director to lead our marketing efforts. This position is hybrid, with 3 days in the office and 2 days from home. Some travel required.
Position Overview: As the Marketing Director, you will play a pivotal role in shaping our brand identity, increasing market share, and driving revenue growth for various concepts. This is a hands-on position that requires a strategic thinker, a creative marketer, and a results-driven leader who is passionate about the restaurant industry.
Key Responsibilities:
- Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the company's goals and objectives, considering market trends, consumer preferences, and competitive analysis.
- Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels, ensuring brand integrity and recognition.
- Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns that drive foot traffic, events, and reservations.
- Digital Marketing: Manage the digital marketing efforts, including SEO, SEM, email marketing, social media, and website optimization to increase online visibility and engagement.
- Customer Engagement: Foster customer loyalty through the development of loyalty programs, customer feedback mechanisms, and customer engagement initiatives.
- Public Relations: Manage media relations and public relations strategies to enhance brand reputation and generate positive media coverage. Oversee PR firms.
- Sponsorship Management: Identify and negotiate sponsorship opportunities with relevant organizations, events, and influencers to increase brand exposure and strengthen community ties.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies that maximize ROI. Manage digital ad buys.
- Analytics and Reporting: Utilize data-driven insights to measure the effectiveness of marketing efforts and make data-informed decisions for continuous improvement.
- Local & National Partnerships: Forge strategic partnerships with local businesses, spirit companies, charities, influencers, and community organizations to enhance the restaurant's presence within the local market.
- Guest Experience Enhancement: Work with the operations team to improve the overall guest experience, including restaurant ambiance, service quality, and customer journey.
- Customer Segmentation: Implement data-driven segmentation strategies to tailor marketing efforts to specific customer demographics and preferences.
- Online Reputation Management: Monitor online reviews and ratings across platforms like Yelp, Google, and TripAdvisor. Develop strategies to manage and improve online reputation.
- Mobile App and Loyalty Programs: Oversee the development and promotion of a mobile app and loyalty program to enhance customer engagement, retention, and loyalty.
- Email Marketing: Utilize email marketing platforms such as Mailchimp to create and execute email marketing campaigns, analyze open and click-through rates, and segment email lists for targeted outreach.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven track record of at least 5 years in marketing leadership roles within the restaurant or hotel industry.
- Strong understanding of restaurant operations and customer behavior.
- Hands-on experience with digital marketing, including SEO, SEM, and social media.
- Experience overseeing PR firms, digital ad buys, and social media campaigns.
- Proficiency in marketing analytics and reporting tools.
- Experience leveraging CRM for customer segmentation and personalized marketing campaigns.
- Demonstrated ability to adapt to rapidly changing market conditions and consumer behaviors.
- Strong project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
- Proficiency in graphic design software, video editing tools, or other creative software is a plus.
Salary & Compensation:
- Salary range $125,000 to $175,000
- 10% performance-based bonus
- Medical
- Paid time off
*Merchants Hospitality provides services through its trusted affiliates and authorized entities depending on the discipline and jurisdiction the services will be provided in.
Job Type: Full-time
Pay: $125,000.00 - $175,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Experience:
- Marketing: 5 years (Preferred)
Ability to Commute:
- New York, NY 10007 (Preferred)
Ability to Relocate:
- New York, NY 10007: Relocate before starting work (Required)
Work Location: In person
