Digital Marketing Specialist

Johnson Controls - Chicago, IL (30+ days ago)3.9


What you will do:
The Digital Marketing Specialist is responsible for executing and maintaining effective and successful digital marketing programs to support Traffic and Retail organizational objectives. Major areas of accountability include developing and implementing email marketing, landing pages and lead generation programs. Additionally, the digital marketing Specialist is responsible managing and publishing web content. The Digital Marketing Specialist will utilize Salesforce, Pardot and other marketing automation systems to ensure a smooth customer journey from initial contact to sale and beyond. In this metrics driven role, the Digital Marketing Specialist will maximize program return-on-investment by managing to measurable performance benchmarks and KPIs. The Digital Marketing Specialist will report to the Manager of Digital Marketing in Chicago.

How you will do it:
Email Marketing Responsibilities

Collaborate with digital lead generation, marketing communications, product marketing, regional marketing and business partners to execute email marketing plans and campaigns
Provide hands-on program campaign implementation in marketing automation – identify business rules, data fields, personalization requirements, calls-to-action/links, etc
Ensure quality standards are met – manage pre-deployment test sends, ensure email content is valuable, relevant, informative, and meets targets’ needs, ensure compliance with email requirements for global footprints, coordinate approvals across a number of business partners and global locations
Work with external agencies to develop effective email campaigns and templates grounded in brand standards and email best practices
Propose and execute tests that drive business growth
Modify and customize email templates with marketing automation for quick-hit programs
Customize emails campaigns for various business purposes and products to target groups on a timely basis
Participate in the creation of process documentation for marketing automation use cases and digital roadmap
Identify, select and manage optimal outbound email delivery system
Track and report on email marketing KPIs per expectations

Website Responsibilities

Create and publish landing pages in WordPress
Lead the creation of new web content, coordinate approvals and publish
Recommend site optimization tests and techniques
Troubleshoot site issues, from rendering of pages to high load times
Execute on-page SEO
Analyze site analytics to identify opportunities for site enhancements, new content, A/B testing
Additional Lead Generation Responsibilities

Support the lead generation efforts by executing digital marketing tactics that generate new leads, nurture existing leads, create upselling opportunities and increase brand awareness
Assist the Manager in building data-driven user personas and aligning with appropriate drip campaigns
Execute segmented CRM data to increase 1:1 marketing efforts
Measure and report performance of all digital marketing efforts, and assess against goals (ROI and KPIs)
Compile metrics from a variety of business systems including Pardot, Salesforce, Google Analytics
Support marketing and sales teams with ad-hoc reporting requests
Support the selection and adoption of new platforms such as an outbound email delivery system
Qualifications

What we look for:
Required:
Bachelor’s degree in digital marketing, marketing, communications, business or a related field, or equivalent experience.
Minimum of 3-6 years’ experience and a demonstrated track record of accomplishment in digital marketing.
Experience with Pardot, Eloqua, Salesforce.com and/or other marketing automation systems
Well versed in WordPress
Familiarity with Google Analytics and metrics reporting
Ability to effectively communicate in English (written, oral and presentations)
Effective organizational skills with track record of completing projects on time and on budget
Ability to work effectively in a high growth, dynamic environment
Ability to navigate a matrix-managed and geographically dispersed organization
Ability to synthesize input from multiple teams and individuals
Action oriented self-starter with commitment to delivering with excellence
Ability to work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure
Willingness to “roll up the sleeves” and do what it takes to get the job done
Experience with Paid Search Marketing and Google Adwords a plus
Experience in retail industry and/or technology
Comfort navigating a matrix-based organizational structure
Familiarity with web optimization and management
HTML programming skills a plus
Google Analytics and/or Google AdWords certified
Additional Skills

Well versed in leveraging data in marketing automation for personalization and creation of behavioral workflows
Ability to define processes and paths to project completion with limited documentation
Thrive in entrepreneurial environments and comfort working in evolving organizations

Johnson Controls is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/tomorrowneedsyou.

Job Sales & Marketing
Primary LocationUS-IL-Chicago
Organization Bldg Technologies & Solutions
Overtime Status-Exempt