Every day is an opportunity for our associates to deeply connect with people in a profound and personal way. Our associates are the core of our mission and we know that offering them genuine rewards and heart filling job satisfaction is the key to our success as a company. Here you'll find opportunities to grow your career at any level whether you have direct contact with resident or support someone who does, and be inspired personally. With over 60,000 associates, there's a place for you to make a difference in lives of the families we serve throughout our continuum of care.
Provides strategy, support and vision to the Sales & Marketing Directors in a specified Market Area (MA) to achieve sales and occupancy goals through effective Business Development efforts. Focuses on business development for multiple communities; typically in a geographic cluster or major market (M3). Represents the company as the leader in Senior Living to all referral sources. Keeps abreast of any competitor issues that would affect occupancy in the market.
Provides strategy, support and vision to the Director of Sales & Marketing in a specified Market Area (MA) to achieve sales and occupancy goals through effective Business Development efforts.Creates business development plans and engages in business development activities and events for the Market Area.Schedules networking meetings on a regular basis to meet or exceed established departmental goals.Visits local hospitals for all communities on a weekly basis. Meets with residents as directed by the Director of Sales & Marketing or Executive Director.Visits with competitors on a quarterly basis. Creates and updates competitive analyses on a quarterly basis. Serves as main contact for all competitive issues that would affect communities.Utilizes all communities for networking meetings and events (rotate throughout communities).Creates and maintains special events calendar for the Market Area. Develops and organizes Market Area events to meet established monthly goals. Serves as the primary contact for area events.Communicates any new leads to the appropriate community.Keeps up to date with Innovative Senior Care Services and utilizes local Therapists at the communities for Business Development Activities.Provides support at any Market Community if needed.Keeps the Director of Sales & Marketing updated on all business development activities on weekly basis. Provides information relevant to pricing, terms, policy and marketing strategy.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and ExperienceBachelor's degree in marketing, business or related field and a minimum of three to five years sales experience in a related industry; or equivalent combination of experience and education. Two years of sales and marketing management experience is required.
Certifications, Licenses, and Other Special RequirementsReliable car transportation with insurance, plus a valid driver's license is required. Home office required.
Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Excellent written and oral communication skills are essential. Windows environment computer skills are required. (Microsoft Word, Excel, etc., preferred). Effective organizational skills are a must.
Physical Demands and Working Conditions
Use hands and fingers to handle or feel
Talk or hear
Ability to lift: up to 10 pounds
Requires interaction with co-workers, residents or vendors
Occasional weekend, evening or night work if needed to ensure shift coverage
Requires Travel: Frequently
Brookdale is an equal opportunity employer and a drug-free workplace.
Schedule: Regular Full-Time