- A/B Testing
- Google Analytics
- Conversion Optimization
- Intelligence Targeting
- Customer Segmentation
As the Manager, of UX and Conversion Optimization, you will be responsible for the global landing page and conversion funnel strategy on both web properties and app. You will work with the team to develop, scope and implement initiatives to drive conversion rate optimization. You will use data and a keen sense of UX/UI to drive ideation, decision-making and web journeys using segmentation, audience selection, and targeting rules. You have a deep understanding of A/B testing tools, Google Analytics, and how to turn prospects into revenue. You're obsessed with our customers and work relentlessly to optimize their experience on our site.
About the Company
Persona is a rapidly growing, subscription based personalized supplement company located in Snoqualmie Ridge, WA. We are firm believers that nutrition is a cornerstone of good health (and science backs us up). Everybody is different, so everything we do is designed to meet your individual needs-health-wise and person-wise. From our personalized recommendations to our preference for person-to-person relations, we treat our customers like the unique human they are.
You would be responsible for learning the past, analyzing the data and then developing test strategies to step by step improve the quality of our conversion. We are an LTV business and retention is key, not just the conversion of the first order.
Partner with the executive team, art director, visual designers, and developers to drive conversion improvement on our website and app through rigorous testing and planning.
Have a thorough understanding of the customer journey from different channels and help channel owners optimize conversion and reduce friction as customers move through the funnel. Will communicate customer journey initiatives through wireframes if necessary.
Drive the product merchandising strategy of our home page, landing pages, and app.
Create well-informed hypotheses and develop prioritized, organized testing plans which balance optimization of our existing largest markets and growing emerging businesses. Constantly test, measure, and learn.
Analyze performance data and metrics and make decisions regarding test direction based on the analysis.
Identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties.
Manage and optimize landing pages, promo messaging, website calls-to-action (CTAs), and lead-generating forms.
Build strong partnerships with content marketing, product development, SEO and design leads to deliver results.
Own reporting on programs and be able to share key implications to non-technical stakeholders.
3-5 years of experience in site optimization
Experience with UX design, wireframing, and usability principles
A sound understanding of the methodology and mathematics behind effective testing
Proven proficiency in web analytics, specifically Google Analytics
Experience implementing and managing A/B and multivariate tests
Experience with customer segmentation and targeting
Strong analytical and creative problem-solving skills
Growth mindset that is excited to test new web concepts to engage prospects
Deep analytical mindset that is obsessed with tracking and improving KPIs
Experience with development, ability to implement code tests a plus
Experience in a highly cross-functional environment a plus
Role reports to Art Director. To apply for this position, please email your resume and cover letter to Careers@PersonaNutrition.com.