Senior Analyst, Growth Marketing

DraftKings - San Francisco, CA4.3

Full-time
We're reimagining sports and technology.

DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

The strategy behind the game.

The Growth Associate is a key member of the acquisition team. You will report to The Director of Growth, and execute data driven paid marketing campaigns to acquire new users and remarketing campaigns. Through working with various teams, you'll help create and improve tools and processes to benefit the marketing team.

What you'll do as the Growth Associate:
  • Create, manage, and analyze marketing campaigns, mainly on search partners, to maximize ROAS.
  • Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts.
  • Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities.
  • Cross functional team work with creative, legal, analytics, and product.
  • Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value.
What skills you will use:
  • 3-4 years of industry experience with 1-2 years in mobile user acquisition, performance marketing, or ad buying analysis experience.
  • Strong familiarity with performance marketing concepts like CPM/C/I/E/A, CTR/I, ROAS, LTV.
  • Experience developing, planning, and executing marketing campaigns, along with end-to-end performance analysis.
  • Bachelor's degree, or the equivalent, in Economics, Business, Engineering, Computer Science, or Mathematics.
Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we're great at coming together to find creative solutions to some of tech's most interesting problems. If that sounds good to you, join us.

Apply now

We're proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We'll never discriminate against anyone's background or creed. If you're good at what you do, we want you to do it at DraftKings.