Full Job Description
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.
Baxter's Advanced Surgery portfolio of products and programs are foundational to the cadence of surgery, just as surgeons, nurses, and administrators are essential to the art of healing.
Clinically-proven products allow surgical teams freedom to innovate and think creatively without restraint in the operating room. Best-in-class programs provide a holistic approach to optimizing patient care.
The Global Senior Marketing Manager will participate in the creation of the overall commercial and new product development strategy and execution of new products and the commercialization of existing products within the Tissue Technology Portfolio of the Advanced Surgery Business. This includes life cycle management, pricing strategies, KOL development strategies, portfolio optimization and the overall financial health of the product.
Essential Duties and Responsibilities:
The Global Senior Marketing Manager will partner closely with their cross-functional team and marketing leader to participate in developing the following:
Develop Global long-range plans (LRP) and investment plan
Establish the global value proposition and evidence strategy to maximize market adoption
Define new product development needs versus unmet market opportunities
Conduct market research and assists in development of short and long term plans
Leverage customer insights and VOC to develop business cases to support and drive strategic development and execution of our products through innovation, internal or external R&D, or business development opportunities
Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan.
Support portfolio strategy including the product roadmap and lifecycle management
Support market development strategy and identification of key adoption barriers
Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategy
Support execution in key markets to establish growth
Develop KOL relationships to help further the goal of gaining customer insights that will drive core product penetration and give feedback for new product commercialization
Content development and presentation for internal and external stakeholders
Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing
Prepare forecasts and short-range budgets for product lines
Assist in medical education strategy for the existing procedural areas and any adjacent areas
Strong results orientation and analytical skills.
Demonstrated project management experience with a cross-functional team
Upstream marketing including new product development preferred
Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging and branding.
Strong organization and management skills, able to drive performance and consistently deliver on commitments
Ability to manage several projects simultaneously while working collaboratively with individuals across multiple functional areas of the business
Experience with Qualitative and Competitive analysis
Bachelor's degree required ; Masters degree preferred
5 years of marketing experience; health-care/medical device industry experience required
Customer facing experience with surgeons preferred
Ability to travel up to 30% at times (including some international travel)
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.