eCommerce Content Specialist

Bob's Discount Furniture - Manchester, CT

Full-time
Execute website content initiatives to maintain and grow the eCommerce channel, optimize the user experience, ensure cross-channel consistency and support eCommerce strategies and goals. Enter, maintain and develop all product and non-product content on the website, with emphasis on merchandising and sorting the online catalog, building and maintaining store pages, and developing landing pages and special content to support eCommerce and Digital Marketing strategies. The eCommerce Content Specialist collaborates cross functionally to support Merchandising, Marketing, and Operational business goals and Brand Strategies.

Responsibilities

Enter, maintain and merchandise the online product catalog directly in the eCommerce Content Management System
Optimize the presentation and organization of products and product information based on customer and competitive insights, Brand strategy, Merchandising and eCommerce goals
Maintain and develop special content pages, store pages and non-product pages to support Marketing, Brand, Operational and eCommerce goals
Support and execute improvements to navigation, site search and filtering to improve ease of product discovery
Copywriting for product descriptions and special content blocks or pages
Support and execute SEO strategies, collaborating with internal and external teams
Support and execute content initiatives online to achieve uplifts in revenue, conversions, and average order size, improve the user experience, and support cross channel consistency
Interface with eCommerce, Marketing & Merchandising teams to gather assets and direction needed to implement content strategies that drive brand engagement, user interaction and ensure consistency in brand voice
Utilize site analytics to drive daily decisions about product placement and presentation to impact conversions and average order values
Participate in education/training sessions for the Content Management System
Assist the eCommerce UAT team in testing deployments to ensure optimal user experience
Perform competitive and industry research to understand consumer needs, emerging trends and best in class eCommerce content
Required Qualifications

Strong attention to detail with an ability to work under pressure, meeting tight deadlines and producing excellent work
Excellent organizational and communication skills, written and verbal
Results oriented with a strong work ethic
Keen eye for style and design with ability to quickly learn best practices for user experience and interaction, website navigation, hierarchy and content
Background in online merchandising of products, preferably in Home Furnishings industry
Online savvy with curiosity and enthusiasm for digital and media trends
Excellent copywriting skills, with emphasis on product marketing
Knowledge of SEO principles, HTML and Photoshop skills a plus
Energetic and highly productive with a positive attitude and passion for merchandising and eCommerce
Preferred Qualifications

Bachelors Degree from four year college or university (Merchandising, eCommerce or Marketing Preferred) or equivalent work experience
1 to 2 years experience in online Merchandising or eCommerce
Experience with eCommerce Content Management systems preferred; SAP Hybris PCM experience a plus
Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.