Content Marketing Manager

Applause - Framingham, MA (30+ days ago)4.1


Are you driven by the written word? Excited to learn how artificial intelligence, bots, automation, voice recognition and more are tested, working and changing the technology landscape?

Here’s your opportunity to content marketing for one of the hottest, fastest growing tech companies in the Boston area, Applause. As the Content Marketing Manager, you will create content for successful inbound and outbound demand gen campaigns for Applause.

Responsibilities

Passionate Video and Written Storyteller - Past experience with customers and prospects alike to build powerful stories that connect industry solutions/products to human experiences.
Presentation and webinar mastermind – Transfers executive notes and stories into a presentation for mass distribution
Whitepaper and research sage – Experience conducting research and interpreting data
Creative leader - Understanding of how to create creative concepts and collaborate on creative development process with design, video and developer support to create highly engaging content
Social guru - Develop engaging social media campaigns that can grow social following, and drive engagement, leads and more.
Campaigns driven – Deep understanding of SEO, marketing funnel, and the buyer’s journey to support demand gen
Measurement wizard – Knowledge of utilizing metrics (specifically SEO) to show marketing and content ROI.
Qualifications

BA/BS degree
3-5 years' relevant experience in writing, content marketing and communications
Exceptional written and verbal communication skills
Experience with marketing technology and platforms including: marketing automation platforms (e.g. Marketo), Google Analytics, social media listening and monitoring tools (e.g. Brandwatch, Hootsuite, etc.), and social media platforms (e.g. Facebook, Instagram, Twitter, etc.)
Demonstratives experience in collaborating with campaigns teams
Passion for engaging with customers, thought-leaders, and industry professionals
Excitement about digital technology
B2B and B2C experience a plus
Company

Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.

Applause ensures digital quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – via its technology platform and managed global community of over 300,000 on-demand digital experience experts. Only real people on real devices in real locations can provide the real issues and feedback that brands need to deliver great digital customer experiences. Thousands of companies of every size – including Google, FOX, Nike, BMW, PayPal and Slack – rely on Applause to dramatically decrease the time and cost of delivering great digital experiences for their customers. Learn more at www.applause.com.