Social Media Manager

Forever 21 - Los Angeles, CA3.4

30+ days agoFull-time
Job Description:
Want more than just a job? Join Forever 21’s Corporate
team and showcase your skills while working with our
exceptional employees!
Position: Social Media Manager
Department: Marketing
Reports to: Sr. Manager, Social Media
Direct Reports: Yes
FLSA Status: Exempt
Location: 3880 N Mission Los Angeles, CA 90031

Job Purpose:
The Social Media Manager will be responsible for
planning, assigning, and overseeing the day-to-day
functions of the social media team. He/she will work
with manager to develop an innovative and effective
social media strategy, plan and budget, focusing on
analytics and company direction.

  • Work with management to plan and oversee the
execution of social media calendar and budget
  • Monitor, measure and continually update best
practices by platform for team
  • Organize and distribute the work of social media
team members
  • Train and develop team members by setting clear
goals and providing timely feedback
  • Work with team to develop innovative social media
plans for all campaigns, initiatives and promotions
  • Manage social media agency by overseeing the
internal execution of their recommendations
  • Gather, prioritize, and execute social media
requests from internal and external teams
  • Oversee the development and maintenance of all
social channels ensuring content is interesting,
promotes company messaging, and tailored for our
customer and their lifestyle
  • Research and monitor competitive social media
campaigns and share analysis and recommendations
with team members
  • Identify and communicate customer service
opportunities to internal community managers
  • Implement tests and best practices to continue each
platforms success
  • Plan out and execute influencer partnerships each
month across all categories
  • Create and present detailed influencer decks and
recaps after every influencer partnership to
calculate and measure CPM, CPE and overall success
of each campaign
  • Continue to facilitate and build relationships with
influencers, talent, agencies and managers
  • Collaborate with the beauty and home teams to
brainstorm, conceptualize and execute engaging
giveaways, promotions and influencer partnerships

Knowledge, Skills, and Qualifications:
  • Bachelor’s degree in Marketing, Business
Administration, or related field of study preferred
  • 4-5 years of experience in social media required
  • Fashion experience preferred
  • Must have previous supervisory experience
  • Must have strong strategic, analytical, and
organizational skills
  • Must have strong interpersonal skills and the
ability to build solid business relationships
internally and externally
  • Must have excellent written and verbal communication
  • Must have demonstrated experience and strong
understanding of social media channels, specifically
Facebook, Twitter, Google+, Instagram, Pinterest and
  • Must have experience with online monitoring and
measuring platforms
At Forever 21, style isn’t dictated…It’s inspired.
Forever 21 is the leading fashion retailer of the latest
trends and the season’s hottest styles at
can’t-resist-prices. U.S. and international locations
stay true to the fast-fashion destination’s iconic store
aesthetic giving fashion fans all over the globe the
unforgettable shopping experience that is the one and
only Forever 21.
Joining the Forever 21 family means joining an
incredible team of talented, passionate and innovative
people who work together to bring fashion to everyone,
everywhere. We’re always on the lookout for talented
individuals eager to thrive in our fast-paced, dynamic
environment filled with vast opportunities for career
growth and development. This is a place where your ideas
become actualized, creativity is encouraged and the
possibilities are endless. Be part of something epic. Be
part of Forever 21. Apply today!
Forever 21 will consider qualified applicants with
criminal histories for employment in a manner consistent
with the requirements of the Los Angeles Fair Chance
Initiative for Hiring, Ordinance NO. 184652.