Web & Digital Media Support Specialist

Commonwealth of Massachusetts - Boston, MA3.9

30+ days ago
The Web and Digital Media Support Specialist is part of the central Communications Office within the Commissioner’s Office. The position focuses on a comprehensive approach to content development and continuous quality improvement for the Department of Public Health website. Under the direction of the Assistant Director of Health Marketing, the position ensures that the Department’s web presence is developed and maintained according to the highest standards of readability, accessibility, and ease of use; and meets the expectations of the hundreds of thousands of unique web visitors who interact with the DPH website every month. The Web and Digital Media Support Specialist is the primary point of contact for all emergency and after-hours web posting requests related to emerging public health threats, high-priority public information warnings, and response to breaking news which require website communication. This position requires availability for all emergency and after-hours web posting requests related to emerging public health threats, high-priority public information warnings, and response to breaking news which require website communication.

The Web and Digital Media Support Specialist provides agency-wide support for all website development activities, using the full set of technical tools available through Drupal, the Commonwealth’s content management system. He or she brings a comprehensive understanding of the wide range of technical capabilities and page content types offered by the Drupal platform, ensuring that all DPH information is presented in a logical and understandable format for a wide range of audiences. The Web and Digital Media Support Specialist uses his or her superior writing and editing skills to craft web content using principles of plain language that meets our users where they are.

Detailed Statement of Duties and Responsibilities:
Ensures continuous quality improvement loop for all Department web pages, responding to user feedback on lower-performing content and re-imagining the structure, flow and quality of that content in a way that quantifiably improves the user experience.
Continually learns new page types of increasing complexity as they are made available by the Executive Office of Technology and Security Services.
Maintains awareness of best practices and emerging trends in writing for web-based audiences, specifically as it relates to governmental entities.
Assists in strategizing plans for website development related to new Departmental communication campaigns which typically drive audiences to the DPH website for more information.
Supports the Department’s social media activities by repurposing approved content from new campaign pages for use across the Department’s social media spectrum.
Utilizes HTML to modify existing content so that it is readable across all web browsers.
Uses technical expertise to troubleshoot non-functioning URL links on DPH web pages and corrects back-end issues which are preventing the links from opening properly.
Utilizes Google Analytics extensively for behavioral mapping purposes, assessing where and how our users are navigating to our website, what their experience is in finding the information they need is, and what impediments are in the way of successfully navigating to that information.
Analyzes metadata provided by the Google-powered Mass.gov search engine and makes strategic recommendations for search engine optimization to improve the ability of users to find the information they’re looking for.
Responsible for ensuring the highest possible standards of accessibility for screen readers, by making extensive use of alt-text for all page elements which are not visible to those devices, and by making smart use of formatting tools within Drupal to help these devices prioritize the information on the page.
Utilizes Drupal image manipulation tools extensively to incorporate the Department’s brand and campaign imagery as appropriate into a wide range of page types.
Participates in meetings of the Communications Office; problem-solves with team members and contributes to group learning.
Participates in strategic planning for the Communications initiatives.
Participates in internal and external workgroups and meetings as needed.

Preferred Qualifications:
Experience conveying complex, nuanced messaging.
Ability to work independently.
Ability to collaborate with others in a fast-paced environment with tight timelines.
Comprehensive knowledge of HTML coding language.
Professional experience using Google Analytics, Drupal, and various social media platforms (e.g. Twitter, Linkedin, etc.)

DPH Mission Statement:
The mission of the Massachusetts Department of Public Health (DPH) is to prevent illness, injury, and premature death, to assure access to high quality public health and health care services, and to promote wellness and health equity for all people in the Commonwealth.

We envision a Commonwealth in which all people enjoy optimal health. Massachusetts ranks among the healthiest of states according to comparative analyses, but we face numerous challenges, including chronic and infectious disease, substance abuse, violence, preventable hospitalizations, and health disparities.

DPH coordinates programs and policies to address specific diseases and conditions and offer services to address the needs of vulnerable populations. We also develop, implement, promote, and enforce regulations and policies to assure that the conditions under which people live are most conducive to health and enable people to make healthy choices for themselves and their families. We license health professionals, healthcare facilities and a variety of businesses that impact public health. We operate the state laboratory and four public health hospitals. We monitor health status and manage vital records including births, marriages and deaths. We educate people about public health issues and work closely with local boards of health and community partners to identify and solve public health problems.

Total Compensation:
As an employee of the Commonwealth of Massachusetts you are offered a great career opportunity influencing a wide-spectrum of services to the diverse populations we serve - but it's more than a paycheck. The State's total compensation package features an outstanding set of employee benefits which you should consider towards your overall compensation, including:

75% state paid medical insurance premium
Reasonable Dental and Vision Plans
Flexible Spending Account and Dependent Care Assistance programs
Low cost basic and optional life insurance
Retirement Savings: State Employees' Pension and a Deferred Compensation 457(b) plan
11 paid holidays per year and competitive Sick, Vacation and Personal Time
Tuition Remission for employee and spouse at state colleges and universities
Short-Term Disability and Extended Illness program participation options
Incentive-based Wellness Programs
Professional Development and Continuing Education opportunities
Qualified Employer for Public Service Student Loan Forgiveness Program

Pre-Hire Process:
A criminal background check will be completed on the recommended candidate as required by the regulations set forth by the Executive Office of Health and Human Services prior to the candidate being hired. For more information, please visit http://www.mass.gov/hhs/cori

Education, licensure and certifications will be verified in accordance with the Human Resources Division’s Hiring Guidelines.

Education and license/certification information provided by the selected candidate(s) is subject to the Massachusetts Public Records Law and may be published on the Commonwealth’s website.

For questions, please contact Health Human Resources at 1-800-850-6968.


First consideration will be given to those applicants that apply within the first 14 days.

MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.

I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*

II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*

III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*

  • Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.