As the director of marketing, you will work closely with the commercial team to lead our marketing and CRM efforts in the life science industry.
We are a life science pharma services company seeking a highly motivated Director of Marketing and CRM Implementation to lead our marketing and customer relationship management efforts. The ideal candidate will have extensive experience in developing and implementing marketing strategies, as well as a deep understanding of customer relationship management systems.
- Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation and sales process (MQL and SQL)
- Oversee the creation and execution of all marketing campaigns, including digital, print, and events
- Lead the development and implementation of a comprehensive marketing strategy to drive brand awareness, lead generation, and customer engagement
- Develop and implement a customer-centric CRM strategy that supports business goals and drives customer engagement, loyalty, and lifetime value
- Oversee the design, implementation, and maintenance of a customer relationship management (CRM) system to improve customer engagement and lead tracking
- Analyze market trends and consumer behavior to implement marketing strategies and tactics
- Collaborate with cross-functional teams, including sales, product, and R&D, to ensure cohesive and effective marketing and CRM efforts
- Track and report on the success of marketing and CRM initiatives and make data-driven recommendations for improvement
- Stay up-to-date on the latest marketing technologies and trends to continuously improve marketing and CRM efforts
- Ensure that CRM processes and systems are aligned with data privacy regulations and company policies and prepared for scale
Job Type: Full-time