Product Marketing Manager - Seattle, WA

Micro Focus - Seattle, WA (30+ days ago)3.8

Product Group: Application Modernization & Connectivity Solutions (AMC)

Job Title: Product Marketing Manager

AMC Portfolio: Host Connectivity

At Micro Focus, everything we do is based on a simple idea: The fastest way to get results is to build on what you have. Our software solutions enable organizations to do just that. Secure and scalable, with analytics built in, they bridge the gap between existing and emerging IT—fast-tracking digital transformations across DevOps, Hybrid IT, Security, and Predictive Analytics. In the race to innovate, Micro Focus customers have the clear advantage.

Our portfolio spans the following areas:
DevOps | IT Operations| Cloud | Security | Info Governance | Big Data, Machine Learning, & Analytics

Reporting to: AMC Product Marketing Leader

Product Lines: Extra!, Rumba+, Reflection, InfoConnect, Host Access Management & Security Server, Verastream, Databridge, Reflection for Secure IT

The Host Connectivity portfolio provides a range of solutions for modernizing access and integration of host and mainframe applications, making them easier to use and more secure, across desktop, web, mobile, and cloud platforms, on premise and as a service.

As systems of record, host applications are mission critical. Micro Focus Host Connectivity solutions play a long-standing, strategic and critical role in helping Global 2000 enterprises and large public sector customers unlock their business value to achieve their Digital Transformation goals.

The Host Connectivity Product Marketing Manager (PMM) is the Go-To-Market subject matter expert and thought leader responsible for understanding, defining and communicating marketing engagement strategy.

The Product Marketing Manager (PMM) works with Regional Marketing, Digital Marketing and Sales Enablement teams to plan, develop and execute go to market, pipeline generation and acceleration campaigns and tactics to support the Host Connectivity portfolio and extended AMC product group. The PMM is responsible for planning, creating and delivering content that fuels these activities.

The Product Marketing Manager role highly visible across Micro Focus and requires a team-oriented, marketing professional with creativity, a mindset for both the strategic and tactical, along with strong leadership, initiative and an ability to collaborate effectively across the extended product portfolio value chain, from Engineering and Product Management to global sales teams, partners and customers.

Key Deliverables:
Act as a Voice of the Customer, Partner and Sales across the organization, demonstrated by consistent interaction with the market, key influencers, customers, sales teams and partners.
Define the target audiences of decision makers and influencers; Develop Buyer Personas aligned with target markets and segments.
Identify and socializes key market and industry trends, drivers and initiatives and creates a Messaging Framework that connects value propositions with buyers and their challenges.
Define and maintains a Buyers Journey that outlines the different stages of the buy/decision cycle, the buyers involved, their goals, and the required content to support each stage of that journey.
Create and executes a Content Plan in alignment with global campaigns and regional field activities. Deliver content to support both strategic and tactical go-to-market activities.
Create relevant and compelling content for marketing collateral and campaign fulfillment such as web site content, marketing emails, landing pages, blog posts, social media, solution briefs, white papers, web casts, press releases, solution demos, and customers success stories.
Develops Sales Plays in collaboration with Sales Enablement teams that act as the playbook for go-to-market teams leveraging active campaigns and key solutions-based messaging.
Provides Press and Analyst support as needed, e.g. briefing analysts and journalists.
Acts as a Micro Focus spokesperson as needed, e.g. by creating and presenting content at software industry conferences and events.
Participates in marketing campaign and field planning and execution activities to support demand generation goals, pipeline development and revenue contribution.
Uses marketing reports, market data and key performance indicators to analyze results, optimize performance, and report results to management team as required. Provide regular communication on marketing performance of the solution portfolio, pipeline status, and effectiveness of messaging to target buyers.

Become a market management expert in the Host Connectivity market, understanding key use cases, value propositions, trends, and competitive landscape.
Act as a fluent, confident, subject matter expert (SME) in host and mainframe application access e.g. conversing and communicating about topics such as methods for host connectivity and terminal emulation method, mainframe application access and integration, access security and data privacy.
Interface with key customers and partners to validate and enhance messaging platforms, organizational buying behavior and buyer personas. Feed buyer-oriented research into Product Management to enhance solutions offerings.
Develop and align solutions marketing activities to support go-to-market teams in effectively positioning and selling a comprehensive host connectivity solutions offering.
Own the strategy for market awareness, out-bound, in-bound, and nurturing campaigns and sales readiness requirements.
Work closely with the sales enablement team, a world-wide, direct sales force and a virtual network of partners to ensure they understand how to effectively leverage targeting, messaging, and content – presentations, sales guides, conversation cards, etc.
Regularly communicate strategies and tactics to marketing colleagues, sales leadership and executive management.
Interface with key industry press and analysts.
Collaborate with Product Managers in the creation of marketing content to ensure key solution capabilities are represented.

BA/BS degree
10 + years of solutions or product marketing experience, with 2+ years of experience in B2B enterprise software marketing
Knowledge of B2B enterprise software marketing and sales process
Knowledgeable and fluent in enterprise application-related markets, technologies and trends.
Direct experience with mainframe host access technology is preferred.
Excellent verbal and written communication skills
Proven ability to work independently
Strong organizational skills and ability to meet deadlines
Digital marketing, content marketing and social media experience a plus
Strong public speaking and presentation skills to internal and external audiences
Teamwork – Proven ability to forge strong relationships and effective collaboration with Marketing counterparts, Sales, Product Management, AR/PR and other departments.
Travel is a requirement of this position. Approximately 30% of time may be spent traveling.

Job Location:
Pacific Northwest (preferred): Seattle, Portland; Sunnyvale, Houston, or Virtual Office

Position Type:
  • LI-SK1