Director of Communications

Kaplan - Fort Lauderdale, FL (30+ days ago)3.8


The Director of Communications is responsible for developing, directing and implementing communications strategies and supporting programs that build and protect Kaplan Higher Education (KHE) and Purdue University Global’s reputation and brand. Ensures that the business vision, mission, goals, performance, and key messages are effectively communicated to employees, students, faculty, media and other key stakeholders.

Responsibilities include

Develop and execute an integrated, enterprise-wide communication plan with strategies and programs consistent with the company’s overall vision and business objectives to build and protect Kaplan’s and Purdue Global’s reputation with a range of external and internal stakeholders
Through compelling content and superior storytelling, engage key audiences and share the story of Kaplan as a world-class leader in the delivery of high-quality education support and services
Cultivate a roster of media-trained subject matter experts who can help position Kaplan and PG as thought leaders, both in higher education and in their respective areas of expertise
Partner with internal clients to identify key business-to-business communications opportunities (media interviews, speaking opportunities, bylined articles, etc.) that drive greater awareness of the range of education services available to B2B clients, while supporting KHE’s growth objectives
Participate as needed in communications and cross-functional team meetings to ensure appropriate alignment among Kaplan Inc., KHE, Purdue Global communication strategies, themes and messages
Support the communications team in writing, design and timely production and distribution of all communication materials, including video/audio scripts, executive letters, speeches, and print, online and social media content. Review and edit materials prior to distribution to ensure accuracy, clarity and appropriateness for each audience
Support the company’s crisis communication planning and response, as needed
Help identify and prioritize media opportunities by monitoring and measuring traditional and social media coverage. Prepare media talking points, speeches, presentations and other supporting material, as needed

Education and Experience Requirements

Bachelor’s degree required; advanced degree preferred
A minimum of 7-10 years of related corporate communications (both internal communications and PR) experience; journalism background highly desirable

Knowledge, Skills, and Abilities

Ability to think strategically, with solid business knowledge, organizational savvy and negotiation skills
Ability to work well with team members and all levels of management
Excellent organizational skills, including the ability to multitask, organize, prioritize and follow through on commitments
Ability to maintain discretion and manage confidential information
Proficiency in Microsoft Office and Google products, including PowerPoint, Word
Proficient in relevant social media platforms including Facebook, Twitter, Instagram, LinkedIn, etc.
Ability to travel and work flexible hours as necessary and be on call to respond to any PR/media/crisis situations that may arise
Ability to respond to rapidly changing conditions with agility and judgment, capitalizing on emerging communication opportunities
Excellent writing skills and ability to tailor messages to specific and multiple constituencies