Under the general direction and support from the Executive Director, the Sales Director assumes the overall responsibility for Sales and Marketing of their community
As an advocate for potential residents, the Sales and Marketing Director shares information about the community, gives tours to potential residents and their family members, and works with the Executive Director to create and maintain an inviting and welcoming community to all residents
Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues
Develop and implement marketing plans
Organize and manage a successful networking and community outreach program
Effectively track and cultivate all prospects utilizing the sales software
Ensure that a census of budgeted occupancy or higher is maintained
Monitor and manage the marketing budget
Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan
Maintain a thorough working proficiency on the lead management system
Develop a rapport and positive relationship with prospective residents and families
Ensure that model suites are well maintained
Assist in the planning and implementation of in service training, touring, and presentations
Provide tour training and customer service training to staff
Make written and weekly oral reports and meet as directed with the Executive Director
Oversee and/or coordinate new resident move-in process with appropriate team members
Work in conjunction with other members of the Leadership Team
Conduct effective sales meetings
Submit recommendations to the Executive Director for the budget completion, equipment, and supplies
Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department
Participate in weekly occupancy call and focus calls as required
Qualifications
1-5 years experience in sales and/or marketing
Excellent communication skills and a compassion for older adults
Excellent computer skills, working proficiency in Microsoft Excel and Microsoft Suite of products, PointClick Care, CRM
Knowledge of the physiology and psychology of the older adults and the needs of the caregiver
High degree of interpersonal relationship skills
Strong organizational and time-management skills
Considerable initiative, judgment, and leadership skills
Problem solving and logic skills
Must possess valid driver’s license
Must posses a clear understanding of Medicaid Wavier and Assisted Living
