Marketing Manager

Alpine Health - Wilkes-Barre, PA

Full-time

A Pharmaceutical company in Secaucus, NJ is seeking a highly professional, creative and responsible individual for a Marketing Manager in our Wilkes Barre, PA office.

Job description Includes:

Strategy

Setting marketing strategy in line with overall company strategy and objectives. Widen channels of distribution including print and digital media, website content, internet and social media, trade shows, webinars and various other avenues to reach a wider geographical market.

Communications

Develop communications material to promote products and services to customers and prospects. Plan advertising campaigns, develop e-mail and fax marketing programs, create promotional content for the company website, write press releases or product publications, such as product leaflets, company brochures, product data sheets or customer newsletters. Design the promotional materials. Responsible for social media including Facebook, LinkedIn, Twitter and all other forms of social media. Manage company website including making sure website functions properly, content is complete and accurate and up to date.

Market Research

Identify market opportunities and gain a better understanding of customer needs. Study industry reports, market data on websites, or by contacting customers and prospects to survey their needs and attitudes.

Packaging Development

Complete life cycle of Packaging Design; concepts, draft versions user manuals, final versions. Works with Internal graphic and HTML designers when needed.

Sales Support

Provide sales teams with support by running advertisements that include a reply mechanism, such as a coupon or telephone number, or by encouraging visitors to the company website to register their details in return for a free newsletter or special report.

Prepare presentations for the sales team and supplies them with stocks of promotional material to give to customers and prospects.

Events

Organizing events, such as trade shows, seminars, sales conferences or customer hospitality events. Plan all booth designs for trade shows. Ensure all brochures and flyers are available for trade shows. Promote and execute webinars that promote products to customers and prospects.

Brand

Responsible for Brand management including selecting/ordering marketing give-away material including but not limited to T-Shirts, water bottles, etc.

Sales

Must be able to analyze post campaign ROI.

Product Launch

Ability to create 360 degree product launch marketing strategies.

Qualifications:

  • Bachelors Degree in Marketing or related field
  • 2 years Marketing Experience
  • Experience in HTML and Photoshop
  • Strong presentation skills and the ability to engage and present on assigned area of responsibility
  • Must have exemplary oral and written communication skills
  • Ability to prioritize tasks in a fast-paced environment
  • Excellent quantitative and analytical skills

Salary: $40,000.00 to $50,000.00 /year

Job Type: Full-time

Salary: $40,000.00 to $50,000.00 /year

Experience:

  • Marketing: 2 years (Required)

Education:

  • Bachelor's (Required)

Benefits offered:

  • Paid time off
  • Health insurance
  • Other types of insurance