The Competitive Intelligence Analyst actively collects competitive research and intelligence, remains current with the competitive landscape and works in partnership with Global and Regional Leadership Teams to develop strategies to counter competitive threats.
Competition- Evaluate competitive threats and work with purchasing and operations teams to develop appropriate strategies; analyze category data and work to exploit market opportunities to adjust merchandising, pricing, or purchasing tactics.
Communication and Reporting - Regularly update Global Leadership Team on competitive positioning and strategies. Serve as a resource for Regional Purchasing and Operations Leadership in competitive situations; discuss and set into motion competitive tactics for minimizing the negative impact of competitive threats.
Competitive Intelligence – Collect competitive information including pricing, product selection, merchandising, and promotions. Research and analyze competitive information to develop and keep competitive strategy current. Monitor new and emerging competitors, collect retail prices, note merchandising and promotional tactics, and make recommendations to ensure WFM is competitively priced on key items.
Operations - Work with Global Purchasing and Operations Leadership to develop competitor- or region-specific competition plans, assist with implementation, and follow up on execution.
New Competitors - Collect pricing and merchandising data from new retailers in the operating area of WFM stores. Collect intelligence on future competitive openings and evaluate the impact of the competitive event on WFM stores. Make recommendations for appropriate competitive response.
Comparison Shopping – Gather retail pricing data on competitors, through third-party sources, online and primary research. Monitor competitive data for completeness, accuracy, integrity, and shifts in competitor pricing tactics and strategies. Analyze data to provide competitive pricing index, highlight pricing opportunities and make recommendations for pricing adjustments.
Pricing Reviews – Conduct and report detailed audits and pricing recommendations to ensure prices are in line with corporate strategic pricing initiatives.
Competitor Reviews – Create in-depth competitor profiles, including current strategies, expansion plans, retail price position, promotions, merchandising, and product gaps. Focus on strengths and weaknesses, impact of competitive incursions, and recommendations for operational response.
Market Knowledge – Regularly visit competitors and identify trends and innovations executed by other retailers, restaurants, and specialty retailers. Stay current with food, retail, market news, and natural products trends. Read popular and trade press widely.
Training – Speak, provide presentations, and train store and regional leadership on pricing strategy, value positioning, and competitiveness.
Collaboration - Work with Global and Regional Analytics, Purchasing, Marketing, Operations and Finance Teams to collaborate on development of competitive strategy, competitor intelligence methodologies, and develop and improve reporting and other systems.
Relationships - Maintain close working relationship with Global and Regional Analytics, Purchasing, Marketing and Finance Teams, and Regional Leadership Teams.
Performs other related duties as assigned.
Bachelor’s degree preferred and three years’ experience or equivalent combination of education and experience.
Strong familiarity with retail competitive pricing and merchandising strategies.
Experience analyzing, creating and implementing competitive pricing strategies for large retail operations – Experience in the field of retail grocery is a plus.
Enthusiasm for Whole Foods Market's products and a strong interest in developing expertise in all product categories. A love of competition, products, merchandising, and the grocery retail business.
Highly motivated to develop expertise in industry trends and the use of data and analytics to recommend better competitive positioning.
An interest and knowledge of food and the natural products industry.
Self-motivated, innovative thinker willing to work in an evolving role that presents vast opportunities for teamwork and collaboration.
Strong attention to detail, and commitment to consistently meeting timelines.
Experience with Microsoft office products; must have advanced proficiency in Excel and have the ability to create and run complex and dynamic reporting.
Able to think creatively and solve problems. Must be able to create positive outcomes for the company.
Comfort with and ability to learn new reporting and database tools/systems; basic level knowledge of database reporting tools, including MicroStrategy, is a plus.
Excellent organization and time management skills. Strong project management background.
Ability to influence others. Comfortable in a decentralized structure where results are based on cooperation, collaboration, and influence of others.
Ability to present ideas, conclusions, and recommendations with clarity. Excellent written and verbal communication skills. Solid public speaking skills; able to present ideas to diverse audiences.
Ability to travel up to 25%.
Ability to maintain confidentiality.
At Whole Foods Market we provide a fair and equal employment opportunity for all team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Whole Foods Market hires and promotes individuals solely on the basis of their qualifications for the position to be filled.