IL Marketing Counselor

Vinson Hall Retirement Community - McLean, VA

Vinson Hall Retirement Community, a premier Continuing Care Retirement Community (CCRC)/Life Plan Community, located in beautiful McLean, VA is currently seeking an energetic team player to join our Marketing Team as the Independent Living Marketing Counselor

The Independent Living (IL) Marketing Counselor is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, guests, the community and Vinson Hall staff. The IL Marketing Counselor is an integral member of the Vinson Hall team and supports other team members through cooperative action and communications.

The IL Marketing Counselor will manage the on-site IL marketing and lead generation efforts for the community. The focus will be on managing the sales of the IL buildings; responsible for achieving occupancy goals of the IL buildings. The position will be directly selling to prospects in addition to working with the entire marketing team.

The IL Marketing Counselor will work under the direction of the Director of Marketing of VHRC to implement sales strategies that will meet and exceed the community’s budgeted sales goals and financial objectives. The IL Marketing Counselor is responsible for the entire sales process that results in prospective residents moving in to the community including qualifying leads, documenting prospective resident data, planning and implementing follow-up activities, achieving agreement, obtaining deposits and working with the move-in coordinator to ensure a successful transition.
  • Bachelor’s degree in marketing, business, communications or related field
  • 5 or more years of sales, marketing, customer service or related experience
  • Proficient in Microsoft Office
  • Experience working with older adults or in the healthcare industry preferred
  • Experience working with military personnel preferred
  • Must be able to work on Saturdays and evenings as required