Supports the strategic communications goals of the organization by developing and executing media relations strategies and placing positive stories promoting the work of Dartmouth-Hitchcock through stories in mainstream and trade media as well as digital outlets.
Develops news releases, pitch letters, multimedia content and other appropriate promotional materials for proactive outreach to news media articulating the clinical and research work of D-H.
Conducts outreach to media representatives throughout the region, building strong, productive relationships.
Assists in the development, implementation, and maintenance of a media relations plan and strategies as part of D-H’s Communications and Marketing department. Acts as a resource on media relations to other team members in the department and other professionals in the D-H system.
Serves as a media spokesperson for Dartmouth-Hitchcock. Takes part in 24/7/365 on-call coverage rotation to ensure that media matters are handled.
Anticipates emerging issues and identifies existing issues which involve D-H publicly. Working closely with leaders, manages the gathering and release of relevant information.
Acts as a Public Information Officer within D-H’s Incident Command System (ICS)
Works with other Communications and Marketing staff to develop and execute communication strategies, and develops key messages to support communications and marketing strategies where needed.
Coordinates media relations activities with Dartmouth-Hitchcock affiliates, New England Alliance for Health members, Dartmouth College and its graduate and professional programs, and other peer institutions regionally and nationally.
Maintains and builds upon the existing system of daily news clips of strategic and operational importance, for distribution to senior leadership. Managers a system where internal and external audiences are made aware of D-H news coverage.
Serves as liaison between news media and D-H’s senior leadership (including the Office of the CEO and senior officers) and clinical experts. Identifies, briefs and supports senior leaders and D-H content experts as spokespersons to capitalize on media opportunities and deflects threats to the organization’s public reputation.
Serves as a guide and resource by assisting in training to D-H staff and senior leadership who deal with the media.
Advises various internal constituencies and serves on committees or in groups to help realize goals of the organization’s media relations strategy. Serves as an institutional resource for assisting individuals/departments manage media contacts.
Performs other duties as required or assigned.
Bachelor’s degree in Journalism or Communications or related field, or the equivalent combination of education and experience with at least 5 years of experience working in media relations, communications or related fields required.
Experience in health care communications required.
Experience in proactive and reactive institutional communications, including crisis communications. Training in and experience with Hospital Incident Command System (HICS) preferred.
Skill in human relations; ability to work productively with constituencies including clinical providers, staff, patients and families, journalists, and the public required.
Familiarity with print, broadcast, and electronic media, with ability to select media vehicles appropriate to the message to be communicated.
Must possess the ability to work effectively and accurately under tight deadlines and to help resolve potential conflicts.