The Manager, Content Strategy will report to the Director of Content Management within the Global Commercial Services (GCS) Marketing Hub. The Hub was recently created to bring the powerful backing of American Express to life through innovative and personalized content, stitching together competitive intelligence and customer insights with our data and marketing capabilities to tell compelling stories throughout our customers’ lifecycles. The Hub is also responsible for ensuring that the global marketing business at-large efficiently deploys its considerable resources to drive the greatest outcomes.
The Content Management team owns global content strategy and platforms for GCS. This includes the technology platforms that support our global content channels, the strategy for global content sites and integration with our B2B product sites, and the relationship with key stakeholders across our marketing organization who are seeking to leverage the power of our content engine to achieve results in their space.
This role will own and deliver strategy for both our US and International content sites and will work across teams to ensure both needs are met and results are delivered for our stakeholders.
Be the voice and advocate of the Global Content Team and Marketing Hub in the US and international markets where needed
Engagement with local marketing teams to understand content needs, develop site strategy and work alongside the content delivery team to ensure a first class content experience
Own strategy for local market micro-sites and deliver them according to our global content standards
Working with marketing managers to ensure content strategy aligns to product marketing strategy
Define and own our Content Hub development process including cross-functional triage and needs analysis
Work closely with product owner to translate business needs to technical requirements
Have our customers backs by listening to their needs, surveying their use cases, and building profiles and user stories that help us understand and cater to their journeys
Stay on top of the latest trends in content marketing and social media, become a go-to expert on content marketing.
Monitor performance metrics, budget and scorecard targets to provide insights for improvements to ROI, engagement (CTR, time on site, subscribers, leads etc), and effective budget use
Minimum of 4-7 years of experience in content and/or marketing management in complex stakeholder environment.
Experience working with content management systems and related technology
Experience partnering with product owners and technology teams
Experience working in a global company, across many time zones
Ability to work with multiple teams and on multiple projects simultaneously in a dynamic fast-paced environment
Creativity, passion and burning desire to challenge the status quo and make a difference.
Ability to foresee changes in technology and bring them to American Express with gusto
Outstanding project management and organizational skills
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Schedule (Full-Time/Part-Time): Full-time