Sr. Analyst, Digital Marketing Analytics

Performics - Chicago, IL3.8

Full-time
Job Description

Overview:
The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

Deliver client and internal solutions through quantitative analysis in line with industry best practices

Execute analytics projects in coordination with the analytic team lead and partners across the agency

Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis

Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:
Client Responsibilities

Define, prioritize and execute various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production

Identify strategic areas for optimization by acting as an integration point across account management, ad-ops and bid strategy, BI, Engineering

People & Team Development

Assist analysts with skill development and problem solving

Practice Development

Identify and build business case and provide feedback on best practices

Assist manage product/service development

Provide training to employees across departments on analytical approaches to marketing

Qualifications

2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations

Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus

Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content

Experiences in SQL, SPSS, SAS, R, Python (or other statistical analysis and data mining packages)

In-depth knowledge in multivariate testing and statistical analysis

Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics

Experience with business intelligence platforms such as QlikView or Tableau a plus

Possession of excellent written, oral communication and presentation skills

Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus

Detail oriented, quick learner and able to balance multiple tasks

Strong project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.