Senior Brand Specialist

TXU Energy - Irving, TX3.8

Full-timeEstimated: $59,000 - $76,000 a year
EducationSkills
If you have what it takes to become part of the Vistra Energy family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Description

Overview:
As the Sr. Brand Specialist, you’ll lead efforts to build brands that power people’s lives with personalized experiences and vital services. You’ll get the opportunity to work strategically alongside teams from across the company to ensure that we present consistent, relevant, forward-looking brands in everything that we say and do. We’re looking for a marketer who is passionate about writing, editing, art direction and customer experience design. Someone who can help turn consumer insights into words, visuals and experiences that create emotional connections in an otherwise rational category. Is that you?

Responsibilities:
Develop messaging that supports consistent brand positioning and differentiation across channels, including understanding messaging needs that are unique to specific customer groups and channels and how the channels work together to support the overall content strategy.
Develop and recommend contextually relevant communications that help our retail brands connect with customers across the customer lifecycle.
Maintain a keen understanding of marketplaces and our competitive positioning in order to define new areas of messaging and content needs.
Work closely with Consumer Insights to develop a deep understanding of key consumer groups and how they interact with us. Use this knowledge to create engaging content and identify opportunities to create more useful communications.
Participate in the continual refinement of key selling messages based on learnings and updates from research, competitive intelligence, customer service, etc.
Conduct brand review of external communications, suggesting improvements that present a consistent brand personality and experience across all channels.
Assist in developing, launching and managing key brand activities that foster employee engagement and a culture of brand advocacy, including internal events.
Support digital visual design efforts to ensure we’re consistently reflecting a forward-thinking brand.
Create, develop, and manage content for branded digital channels, including social media and websites.
Manage vendor relationships with various creative agencies.

Requirements:
Bachelor of Arts or Bachelor of Science in Marketing/Communications/Journalism/Business preferred. Masters is a plus.
6+ years of Marketing/Communications experience within a corporation or agency
Excellent verbal and written communication skills.
Experience developing core messaging and communications strategy.
Experience reviewing agency creative and recommending improvements.
Graphic design experience is a plus.
Experience with content management systems is a plus.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Proven ability to build consensus and work effectively within a cross-departmental team.
Vendor negotiation and management experience.
Microsoft Office proficiency required.
Energy industry experience within a competitive/deregulated market is a plus.
Job Family

Marketing
Company

TXU Retail Services Company
Locations

Irving, Texas
Texas
We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then you will have a good career here!
If you currently work for Vistra Energy, TXU or Luminant please apply via the internal career site.