Sr. Marketing Manager

BlueWave - Snellville, GA (30+ days ago)3.0


BlueWave is hiring a Senior Marketing Manager for a fast-growth healthcare company in the Greater Atlanta Area. This person will be responsible for all direct to consumer marketing initiatives including paid search, SEO, social media, content marketing, email, radio, billboard and more. This includes developing the overall strategy while leveraging internal employees and external vendors to execute. He/she will also oversee a small portfolio of brands and assist in the launch of future brands.

Responsibilities:
Develop and implement best in class marketing strategies across digital and offline
Manage overall marketing budget and allocate resources effectively based on goals
Track and communicate overall weekly performance to internal stakeholders
Implement a lead nurturing strategy to convert leads into patients
Constantly identify and execute tactics to improve the patient experience
Establish the right mix of internal/external management of various channels based on budget
Provide support to the field sales team including media buys, marketing collateral, etc…
Analyze physician utilization rate by location and adjust marketing plans accordingly
Creation of multichannel marketing plans
Participate in the launch of new brands and websites as necessary

Requirements:
Minimum of 3 years’ experience managing multichannel marketing efforts
Proven track record of meeting and exceeding performance goals
Exceptional understanding of digital channels including PPC, SEO, and content marketing
Experience creating or adhering to a monthly marketing budget
Ability to generate inbound leads and convert them into customers
Superior communication and copywriting skills
Knowledge of popular CMS platforms such as Wordpress or Joomla
Entrepreneurial, driven, and collaborative personality
Ability to analyze data and adapt daily strategy accordingly
Bachelor’ s degree from an accredited university