Advertising Coordinator

Oklahoma City Thunder - Oklahoma City, OK (30+ days ago)4.2

Are you a strong relationship-builder with digital marketing experience? Do you love collaborating with others to produce an excellent end product? We are looking for an outgoing and charismatic advertising pro with a head for strategy to join our team of marketing and graphic design professionals at the Oklahoma City Thunder and Oklahoma City Blue. As the advertising coordinator, you will develop and implement advertising executions for both basketball teams including print, out of home, digital, radio and TV advertising. We will rely on you to actively evaluate the success of individual campaigns and make recommendations for future execution results. An important part of your role will be to develop and maintain relationships with external sources as well as working cohesively cross-departmentally. You will help to produce a consistent brand look and feel throughout all media.

Essential Duties and Responsibilities:
Lead the strategic purchase and placement of media advertising, including television, radio, print, digital/online, outdoor, email, social networking and other niche direct marketing avenues

Contribute to the development of branding/positioning for all advertising and promotional campaigns

Ensure that all advertising campaigns are executed in an accurate and timely manner

Handle all pre- and post-launch ad trafficking

Implement all ad-related trafficking, including re-marketing and conversion pixels

Monitor pace of digital and traditional campaigns to ensure budgets are on track

Be adept at copy writing specific to advertising executions

Manage the media matrix for all internal and external media placement focusing on return on investment, impressions, demographic and CPM measurements

Integrate with the Business Intelligence team to develop, analyze and deliver campaign recaps, updates and reporting and identify marketing opportunities based on trends and data

Identify new opportunities to align messaging to targeted audiences (i.e. digital, social, video, emerging channels, etc.) and incorporate regular A/B testing and analysis

Manage a variety of distinctive styles of campaigns with different goals and strategies, evaluating each to demonstrate value for the business and make informed recommendations for budget allocation and strategy shifts as needed

Conduct ongoing research and development to fine-tune advanced targeting tactics for individual campaigns

Serve as the primary point of contact to agencies for development of brand tune-in spots, digital campaigns and social media advertising

Act as liaison for team retail operation and lead planning/execution of retail messaging campaigns to drive retail sales

Work with the graphic design team on full portfolio of media, including weekly print content and trafficking, digital, OOH, etc.

Maintain good attendance and punctuality

Other duties as assigned

Qualifications and Requirements:
Bachelor’s degree or equivalent experience

1-3 years' experience in marketing, partner activation, analytics and/or advertising required with agency experience preferred

Ability to handle numerous tasks simultaneously, manage a project from design to completion, and deliver an outstanding work product

Proficient with Microsoft Office applications including a strong working knowledge of Excel

Experience using Tableau is beneficial

Communication strengths including oral, written and listening skills, and strong teamwork and relationship-building talents

Confident working with data and numbers with the ability to present data in various ways to highlight campaign performance

Naturally curious and demonstrates an eagerness to learn

Fluency in Spanish language preferred, but not required

Ability to maintain a schedule that will include office hours as well as evenings, weekends and holidays as needed

Primary work location will be the Chesapeake Energy Arena located in downtown Oklahoma City

This is a full-time, non-exempt position reporting to the Manager, Brand Marketing.
Our generous benefits package includes excellent medical/dental/vision coverage, life and long-term disability insurance, employee ticket options, 401(k) with matching funds, gym membership subsidy, on-site yoga and more.
The Professional Basketball Club, LLC is an Equal Opportunity Employer.