Full Job Description
At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.
The Direct-to-Consumer (DTC) team focuses on growing the NBA League Pass business globally by using data-driven insights and decision making. The group works dynamically within a matrix organization to align efforts across Marketing, Product, Finance, Strategy, Analytics and Partnerships, among others!
The Direct-to-Consumer Strategy and Operations Analyst will play a key role in supporting initiatives across business insights, market research, data and analytics management, and other key areas within the Direct-to-Consumer business line. The ideal candidate will have the ability to solve problems independently and work cross-functionally under tight deadlines, all while maintaining a positive demeanor in the face of evolving business challenges. Being highly organized is a must for this role.
Track key dates, achievements, and tentpoles relating to the DTC business to ensure cross-functional alignment with other teams including Product, Finance, Marketing, Data, Content, Partnerships, and others as needed
Own the processes of agenda setting, taking and distributing minutes, information gathering, and follow-ups for regular meetings and presentations that occur on a weekly, monthly and quarterly basis
Manage the master calendars for the department and DTC business line as a whole
Become proficient with, and collaborate with others regarding all areas of the NBA's Direct-to-Consumer business line, with an initial focus on NBA League Pass
Assist in the compilation of data and insights across multiple sources and gatekeepers in order to analyze and fine-tune DTC growth strategies
Understand the Direct-to-Consumer position within the organization and its relationship with other NBA departments and products
Understand marketplace trends, competitive offerings, new products/technologies and consumer behavior to spot opportunities
Minimum 2-3 years prior work experience, preferably with experience at a premiere media, technology or content company
Proficiency in Excel, PowerPoint, and MS Word applications
Demonstrated excellent communication, organization and interpersonal skills
Ability to gather and analyze data from a variety of sources, draw conclusions and act on findings
Experience with digital research products a plus (e.g. Adobe Analytics, Google Analytics, comScore, etc)
Understanding of web and mobile technologies preferred
Experience using business intelligence tools a plus (e.g. Tableau, Power BI, etc.)
Ability to work independently and follow process with great detail and accuracy
Bachelor's degree required
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.