The Director of Marketing will be responsible for the development and implementation of marketing strategies to promote all divisions of Lockwood-Senior Living, Management, Construction, and Development. The primary objective will be to increase brand awareness and support the overall growth of Lockwood Companies.
Typical Duties
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Successfully execute strategic marketing plans on time and within budget.
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Assist with creation of consistent branding across the divisions of Lockwood – Construction, Development and Property Management.
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Responsible for the overall creation of marketing materials for Lockwood and site operations.
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Assist in the creation, updates and maintenance of company and property websites.
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Updates and maintains social media platforms for all divisions of Lockwood including Facebook and LinkedIn.
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Updates recruitment material and branding on Glassdoor and Indeed.
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Ensures brand consistency in marketing and social media messaging.
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Grows and expands company social media presence into new social media platforms and increases presence on existing platforms.
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Creates digital marketing and social media campaigns and strategies.
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Oversees marketing/website contracts including but not limited to Rent.com, Apartment.com and Google Analytics.
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Create and coordinate events to promote brand awareness.
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Manages Lockwood’s reputation by understanding the market, soliciting customer feedback and ensuring proper responses are delivered.
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Researches and monitors activity of company competitors.
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Monitors and analyzes metrics on a regular basis to ensure marketing effectiveness.
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Coordinate marketing campaigns with the site operation teams.
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Create and distribute Quarterly Lockwood Company updates both internally and externally.
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Maintain clear lines of communication
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All other duties as assigned.
Skills and knowledge necessary for satisfactory performance include but are not limited to:
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Must have valid driver's license and clean driving record.
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Must be at least 18 years old with a high school diploma.
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Bachelors' degree or equivalent professional training experience- preferably in sales/marketing and advertising.
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Minimum of 5 years of sales/marketing and advertising experience.
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Must be proficient in Word, Excel, and Outlook.
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Must be able to lift up to 30 pounds.
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Ability to read, analyze and interpret data.
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Ability to effectively present information and respond to questions in a professional and timely manner.
