The Retail Sales Manager (RSM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth within the mass category (including color cosmetics, skincare, sun care, bath, beauty tools, haircare, and the Ulta Beauty brand). The RSM leads a team of Beauty Advisors and is accountable for all aspects of the mass business, including sales, service, and operational process. This leader drives his/her business through a focus on performance (sales and in-store events), people (guest service and associate training), and process (operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, and the aptitude to learn and teach extensive product knowledge.
PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Functions)
The RSM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently through the following (as well as all other projects/duties as assigned):
Meet or exceed goals related to mass category sales, service, and operational excellence.
Plan and execute in-store events that deliver an unrivaled guest experience while delivering on sales and payroll goals.
Build a team that embodies the Ulta Beauty brand by delivering exceptional service and driving guest loyalty.
Review and interpret financial and operational reporting regularly, including store visit and audit results.
Identify underperforming metrics and develop strategies that leverage company programs, tools, and resources to improve and grow the business.
Attract, hire, and retain a diverse team of top talent.
Train, coach, and develop associates using company programs, tools, and resources.
Create an environment that inspires and encourages the growth and engagement of associates.
Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
Promote a culture of service excellence amongst the leadership team by sharing best practices, establishing priorities, and providing support.
Be knowledgeable of, and ensure compliance with Ulta Beauty policies, procedures, and standards.
Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, and loss prevention.
Support continuous improvement by implementing company programs and influencing end-user adoption.