Full Job Description
American Century Investments® is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve human health and save lives. Founded in 1958, the firm’s 1,400 employees serve financial professionals, institutions, corporations and individual investors, offering a wide range of investment strategies across a variety of investment disciplines.
We are committed to providing institutional-quality, actively managed solutions with a performance-centered mindset. Our expertise spans global equity, global value equity, disciplined equity, multi-asset strategies, global fixed income, alternatives and ETFs.
Privately controlled and independent, we focus solely on investment management. This empowers us to align our decisions with client expectations and concentrate on their long-term money management needs.
Our culture of winning behaviors exemplifies our dedication to clients every single day. Delivering investment results enables us to distribute over 40% of our dividends—more than $1.7 billion — to the Stowers Institute for Medical Research, a 500-person, non-profit basic biomedical research organization with a controlling interest in American Century Investments. Our dividend payments provide ongoing financial support for the Institute’s work of uncovering the causes, treatments and prevention of life-threatening diseases, like cancer.
Headquartered in Kansas City, Mo., we also have offices located in New York; London; Hong Kong; Frankfurt; Sydney; Los Angeles; and Mountain View, Calif. (Silicon Valley).
For more information, please visit americancentury.com.
Senior Marketing Technologist
In this role, you will consult, execute, and optimize a variety of marketing campaigns using marketing technology, primarily Salesforce Marketing Cloud and Pardot. Works closely with internal clients and vendor partners to design campaigns, identify requirements, set appropriate expectations for capabilities and timelines for alignment with overall marketing strategy. Participates in cross-functional teams in planning, organizing and successfully executing marketing automation efforts and other related technology projects.
The role seeks to create a streamlined relationship between marketing technology, especially marketing automation and campaign technologies, marketing operations, and marketing strategy. The Senior Marketing Technologist is a steward for how to use technology and will serve as the liaison within the marketing organization, translating the strategic vision to marketing implementation. This is a key position within the Marketing Operations team, tracking projects and implementing quality control measures to ensure deadlines are met in an ever-changing environment.
Lead thinking around new technologies and/or trends in marketing automation
Collaborate and consult across teams on the usage and implementation of new trends, standard methodologies, patterns of effectiveness
Develop processes for client journeys in Salesforce Marketing Cloud
Support marketing initiatives through marketing process automation using multiple technologies needed to develop landing pages, fully automate emails, journeys, campaigns to create an optimal client experience and business outcome e.g., Salesforce, Contentful, social channels
Identify, document, and educate teams on the essential processes to plan and execute marketing campaigns
Analyze email sends and data to find what is working and not working at ACI
Build email marketing campaigns within Salesforce Marketing Cloud to promote products or services.
Act as a key member of cross-functional implementation teams
Knowledge and support of marketing analytics and reporting on program performance (email engagement, new leads, pipeline, return on investment, etc)
Provide insights into data management including; database optimization, data acquisition, list/persona segmentation, data cleanliness & integrity within CRM & Marketing Automation databases
Work with partners to develop framework to A/B test across all touchpoints of the customer journey including the website, nurture flows, emails, social, etc.
Build collaborative relationships with cross-functional partners to improve data collection & alignment for systems & processes
Able to provide internal training and share functional knowledge related to day-to-day management of the marketing automation platform
Experience in leading evaluations and vendor selection, including writing business requirements
Understand the end-to-end attendee experience and user interface to create a holistic systems experience for an event
Comfortable working with business, IT, and marketing team
Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
Excellent written and verbal communication skills
Professional demeanor and service orientation; great teammate
Necessary Skills and Qualifications:
Bachelor’s Degree (or higher) related to Marketing or Web Development/Design
7-9 years of experience in a marketing and/or web development/design role
Managed complex marketing automation campaigns, client journey, omni-channel marketing initiatives
Experience presenting strategy and results at a VP/Senior Executive level
Developed and documented business processes to drive effectiveness and efficiency of marketing across multiple channels and client segments
Fundamental understanding of marketing and audience segmentation
Ability to work across a collaborative, cross-team, cross-cultural capacity
Strong time management skills, with a keen ability to manage multiple projects/deadlines, and adjust priorities based on ever changing business needs
Demonstrates commitment to service excellence by promptly addressing internal/external customer issues/requests, resolving concerns while maintaining a professional image and behavior to build and enhance the client experience
Comprehensive knowledge of the best email marketing methods to maintain list health, ensure high deliverability, etc
Expert level knowledge of marketing automation tools
Ability to conceptualize lead flows, campaign structures, & data flow between automation platforms & CRM/System Integrators
Have experience with analytics tools
Understand the legal implications of handling personal data & the consequences of misuse
Analytical approach to decision making to achieve real-time performance optimization
Accepts change and adapts in a positive and productive manner; handles unexpected situations and changes in direction calmly and with confidence. Views new assignments and job responsibilities as an opportunity for growth.
Excellent strategic, problem-solving, and critical thinking skills
Excellent written and verbal communication skills
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.
American Century Investment Services, Inc., Distributor.©2019 American Century Proprietary Holdings, Inc. All rights reserved.