Full Job Description
Do you want to work in a cool, young, predominantly female-driven beauty company?
Are you enthusiastic and eager to learn and problem solve?
Are you interested in the fashion and beauty world?
If this sounds like you, here's the job for you!
We're a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair.
We make haircare products and hair styling tools that we love to use and share. all made with powerful ingredients and innovative technologies, that deliver seriously proven results. we want to be kind to the planet, animals and each other, which is why we're a 100% cruelty-free brand completely free from parabens and phthalates and fully recyclable.
Hair can be hard, but we're here to make it fun. our product line is made to be mixed, matched and played with until you create any look you've dreamt up. from busy mornings (hello dry shampoo), late nights, and everything in-between—we've got your back (and hair). we won't promise that our products and tools will solve all your problems. but they will give you a good hair day, every day.
find us @evahairnyc
Reporting into the Director of Digital Marketing, the Influencer & Partnerships Manager will be responsible for developing the strategy and delivering the Influencer and Strategic Partnerships program for Eva NYC.
You will execute integrated marketing campaigns and projects to the highest standard, working with influencers across platforms such as Instagram, TikTok and YouTube.
You will be well versed and highly experienced in developing briefs to produce high-value, co-created content with power-house and top tier talent as well as facilitating campaigns that work with smaller micro and nano influencers. You will be experienced in negotiating terms and drawing up contractual agreements and managing timelines, whilst also bringing strong analytical skills that will feed back into strategic plans for forthcoming campaigns. This role requires exceptional relationship management skills with both individuals and agency talent houses.
Work with the Director of Digital Marketing on Influencer and Partnership strategies and campaigns to deliver key business initiatives and targets
Conceptualize and execute audience-facing influencer activations and co-branded partnerships including contests, offline activations, viral initiatives, promotional opportunities and product seeding
Source, evaluate, negotiate and manage wide network of influencers and content creators and/or their agents
Network and create partnerships with like-minded brands for co-branded campaigns including contests, events and digital activations
Own and support communication with partners on consumer-facing initiatives, from pitch to execution and act as the point person to address needs on either side
Prepare presentation materials to inform influencers and content creators about the Eva NYC brand, our influencer work and philosophy
Partner with the Marketing and Sales Teams to establish benchmarks and measure the impact of influencer and strategic partnerships from a quantitative and qualitative approach
Prepare, ship and track sample orders for Influencers, brand partners and events
Assist with public relation activities including gifting, seasonal press kits, sample requests, editorial outreach and compiling press clips
Assist with email marketing activities including content creation, design brief submission, email production and deployment
Liaise between the brand and internal departments for the execution of brand marketing assets
Attend relevant events for networking and business purposes
Assist in other integrated marketing campaigns as necessary to help support the brand
Bachelor's Degree in Marketing or Advertising
3-5 years of specific influencer marketing experience; preferably in Beauty
Intuitive grasp of the beauty client and a drive to impact and satisfy customer needs
Results driven with a keen eye for detail
Strong verbal and written communication, copywriting skills are a necessity
Superior analytical and quantitative skills; experience using data and metrics to test theories and measure success
Experience conducting meetings and managing direct reports
Ability to work under pressure in a fast-paced environment
Strong sense of community and collaboration
Proficiency in Microsoft Office, Creative Suite, Adobe, Google Analytics, AdWords, Photoshop & Illustrator (a plus)
Experience with running campaigns using influencer platforms such as Tribe Dynamics a plus
Permanent residents or citizens of the US only
Benefits & Perks:
Health, dental and life insurance
Short and long-term disability
Paid maternity and paternity leave
Quarterly product allowance for all HMS brands
Paid vacation and sick time
Love going to work every day
Ready to apply?
Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you'd be the perfect fit along with your resume.