Marketing Associate - San Diego

Westfield Corporation - San Diego, CA (30+ days ago)3.4


Unibail-Rodamco-Westfield (URW) is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at $75B as of December 31, 2017, 88% being in retail, 7% in offices and 6% in convention & exhibition venues, we own and operate 102 shopping centers; 56 are flagships in the most dynamic cities in Europe and the United States. Our centers welcome 1.2B visits per year. The Group has the largest development pipeline in the industry, worth $15B. Present in 2 continents and in 13 countries, URW provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers.

URW distinguishes itself by its Better Places 2030 agenda that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.

At the forefront of innovation, our 3,700 talented professionals are preparing for future generations of customers. Our skills, engagement and team work are key to driving performance and generating superior value.

As Associate, Marketing, your primary objective is to support the marketing function for Westfield for Westfield Horton Plaza, Westfield Mission Valley, Westfield North County and Westfield Plaza Bonita, to execute short and long term plans that drive sales, traffic and NOI growth for these centers. You will support the marketing function in terms of implementing marketing strategies, interpretations and execution of national brand programs, campaign execution, and measurement, ensuring that business needs and KPIs are met.
This individual will:

• Work/partner with Director, Marketing, General Managers and national marketing team to achieve marketing objectives and KPIs for all centers and the collective San Diego market

• Assist the Director, Marketing in the production and execution of marketing programs, branded elements and communication

• Streamline work process of Marketing team within the market by combining efforts where possible and identifying areas of opportunity related to market synergies, operational efficiencies and cost savings

• Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent

• Define, communicate and maintain high standards of customer service

• Execute to best practice standards that best represent the Westfield brand and deliver the ultimate customer experience

• Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels

Job responsibilities are:

STRATEGIC & FINANCIAL

• Assist in the development and review of center business plans and marketing budgets to ensure all key items are represented in line with the center strategies

• Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to Westfield and future campaigns

OPERATIONAL

• Identify best practice approaches and execution and share results nationally and within center teams

• Collaborate with Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue

• Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders

• Support the management team with operational duties including manager on duty responsibilities

• Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey

• Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs

• Strive to improve and build upon overall customer service and amenities

• Research best practices seeking new ideas to incorporate into the menu of Westfield services and amenities

• Have a basic understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy

• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business

• Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan

CONSUMER MARKETING & COMMUNICATION

• Execute the local implementation of marketing programs based on best practices that deliver on the Westfield brand standard as directed by Director, Marketing and Vice President, Marketing Operations

• Work in partnership with the Manager, Digital Marketing to curate and publish content to Westfield owned digital and social media channels, including monitoring and reporting on content results

• Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market

• Partner with retailers to support openings, drive sales and promote offers and events

• Ensure all communication meets Westfield brand guidelines, standards and tone

• Support media relations including local public relations for marketing campaigns, national programs, new store openings and crisis management as directed by Director, Marketing

• Develop and manage community relations, outreach, partnerships and sponsorships for these centers

KNOWLEDGE & COMPETENCY REQUIREMENTS

• College degree required

• 2+ years of Marketing and/or related experience

• Strong business acumen, strategic orientation, and general operation experience

• Retail or Shopping Center industry knowledge, experience or expertise preferred

• Familiar with digital and social media platforms and curating content

• Experience in public relations, media relations and crisis management preferred

• Strong communication skills, clear, concise and professional representation is expected

• Knowledge of real estate and / or retail development, leasing and operations

• Must be flexible and able to work event shifts which may include nights, weekends and holidays

• Bi-lingual Spanish/English a plus

• Ability to travel as needed

REPORTING STRUCTURE

Direct report to the Director, Marketing

Indirect to Center General Managers

COMPENSATION

Exempt position

Salary based on experience and qualifications

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee is frequently required to sit and talk or hear

• The employee is regularly required to stand and walk up to 8 hours a day

• The employee must be able to communicate verbally in person and on the telephone

• The duties of the job include bending and stooping, up to 4 hours a day

• The employee is regularly required to use a computer and must possess the ability to multi-task

• Lifting and carrying up to 35lbs for at least 15 minutes at a time

URW is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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Job : Sales and Marketing
Primary Location : United States-California-San Diego County