Full Job Description
58133BR
Sales
Ad Sales
Responsibilities
Job Purpose
NBCUniversal is looking for a Manager to lead the development of research which articulates the value proposition for advertisers across NBC Sports properties, including the Olympics, NFL and World Cup. This role supports the Ad Sales and Marketing teams by providing audience measurement, consumer insights and marketplace positioning.
The Manager will be responsible for analyzing and reporting on performance of sports content and advertiser campaigns across platforms (TV, Digital, Social) in support of sales-revenue goals. This person should have a passion for sports, marketing and media, as well as an interest in driving thought leadership. Candidates must be technically proficient with linear & digital media research tools, as well as highly skilled in using data and analytics to develop actionable insights.
Duties and Responsibilities
Define challenges and develop solutions that help drive revenue across NBC Sports properties (including Sunday Night Football; Olympics; World Cup; National Hockey League; Premier League soccer; NASCAR; Triple Crown; Ryder Cup, U.S. Open, Open Championship and Golf Channel and more)
Utilize syndicated and custom research tools to effectively position the value proposition of NBC Sports linear, digital & social assets to media agencies and clients
Leverage a variety of data sets to create cohesive, compelling narratives and impactful sales presentations through effective storytelling/presentations
Develop proactive content, consumer and category insights to support B2B marketing opportunities
Respond to requests for data and metrics from across the organization and disseminate insights that help facilitate sales
Demonstrate the return on investment from media buys across NBC Sports linear & digital properties through full-funnel analysis of campaign performance
Develop Analysts, with a focus on both day-to-day project oversight and long-term career growth
Qualifications/Requirements
Qualifications:
3+ years of experience in research or insights within the media industry, ideally with direct experience in linear TV and/or sports content
Bachelor’s degree
Expertise in analyzing TV/digital video performance using traditional/nontraditional approaches and metrics
Deep knowledge of sports media landscape: familiarity with programming on major broadcasters, cable networks and apps
Understanding of quantitative/qualitative primary research methodologies, survey design and analysis
Excellent analytical skills - a strategic, critical thinker who is focused on creating actionable insights, with an ability to structure analysis and correctly interpret data to create compelling narratives that help solve business challenges
Outstanding project management and time management skills: proven ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and organizational objectives
Experience in a client-facing role / presenting directly to external parties
Proficiency in TV and digital applications and other syndicated research tools (Nielsen NPower, AdIntel, Phoenix MI TV Brand Effect, Lake 5, comScore, Adobe Analytics, MRI, etc.)
Expertise in Microsoft Excel and PowerPoint a must
Prior experience with Tableau a plus
Eligibility Requirements:
Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in New York, NY
Willingness to travel
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Desired Characteristics
Self-starter and proactive thinker with an innate curiosity, bias for action and desire to push beyond the status quo
Comfortable with ambiguity
Rigorous attention to detail
Extremely strong writing and communication skills
Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments
Sub-Business
Ad Sales Insights and Measurement
Career Level
Experienced
City
New York
State/Province
New York
Country
United States
About Us
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Notices
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
