- Analysis Skills
The Web Analyst will work with internal and external clients to provide recommendations and drive eCommerce optimizations and insights. This position requires the analyst to have knowledge in web analytics, with a consulting and business savvy focus. The analyst will leverage their analytical skills to develop dashboards, reporting products and ultimately insights that solve business problems. This position will report work collaboratively with various cross functional teams including operations, marketing, merchandising, planning, and relevant stakeholders to drive eCommerce excellence and efficiency.
Maintain daily and weekly dashboards. Participate in weekly business reviews meetings. Identify traffic trends, abandonment issues and opportunities for improving site conversion rates. Provide strategic insights and recommendations to increase site conversion and drive site improvements.
Provide monthly/quarterly deep dive analysis of the Ecommerce business. Provide a holistic summary of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions. Summarize and present findings to various management levels.
Collaborate with members of the Ecommerce team including Site Managers, Marketing, Merchandising, and Planning to provide analytic support to measure performance of efforts. Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area.
Coordination and analysis of product recommendations and specific site personalization tests
Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization
Own the maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
Stay informed about, communicate, and apply current or new trends and best practices in web analytics
Develop processes and methodologies to automate reporting, where possible
Prioritize all ad hoc reporting requests based on potential business value
Bachelor’s degree in business or quantitative field preferably in Business, Marketing, Finance, Statistics, or quantitative field.
5+ years web analytics experience using Adobe Analytics/Omniture, Coremetrics, Web Trends, Tealeaf, and Google Analytics or like web analytic tools is required.
Experience with A/B, multivariate and other forms of web usability testing. Use of Adobe Test & Target a plus
Demonstrate analytical and quantitative skills and ability to use hard data and metrics to back up assumptions and develop business cases.
Strong critical thinking skills.
Strong business acumen and ability to understand business/technical requirements for analysis purposes
Strong ability to interpret data and make actionable business recommendations
A curious nature with a desire to understand and master new ecommerce techniques and strategies
Conduct testing of developed website, tagging and mobile sites during the development phase.
Conduct Quality Assurance testing before implementation (for the above development types)
Provide consultative direction, and enforce best practices and standards. Analyze web analytics data to answer ad-hoc business questions
Experience implementing Adobe analytics suite of products (on both websites and mobile apps)
Experience with Tag Management Systems (Preferably Adobe DTM or Launch)
Expert knowledge of JS/Jquery is a MUST (8+ years)
Ability to manage time, priorities and multiple deadlines in a fast-paced environment
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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