Promotions Intern - Fall 2018

Tribune Media Company - Chicago, IL (30+ days ago)3.6


Overview
Learn about the promotions process of WGN-TV. Get experience in promotions, special events marketing and public relations. Candidate must be organized and possess good interpersonal and typing skills. Proficiency in Word and Excel required; must have working knowledge of WordPress.

Responsibilities

Promotions/Marketing Internship Responsibilities:
To assist the Director of Sponsorship Solutions in the following areas:

  • Promotions and Special Events Marketing
Help implement station promotions and special events from inception to conclusion (generate rules, fulfillment of winners, update contest calendar)
Draft copy for news explaining and/or promoting events
Work on ‘texting’ promotions and alerts
Some ‘idea generation’ re: generating revenue tied to on-air promotions; writing up sales pitches

  • Community Events
Assist in organizing events such as Back to School Kids Fair (Aug), Food Drive (Nov), and Drive Thru Toy Drive (Dec)
Help implement community events and monetize for WGN-TV
Be present at events and help wherever and however necessary

  • Public Relations - Internal and External Communications (EXAMPLES)
Press relations: draft releases for ratings releases, programming, sports, news specials, new hires, etc.
Maintain correspondence with viewers (ie: Skilling art for charities, etc.)
Maintain PR files (ie: updating bios, company history, etc.)
Field phone calls
Be present at events and help wherever and however necessary (including street team events and WGN-TV’s new “Man of the People” show starring Pat Tomasulo from WGN Morning News.)

  • Social Media Outreach
Update text alerts, new and sales related initiatives
Clip video from segments to for clients & station purposes
You may also have the opportunity to…

Engage our audience and encourage user-generated content, photos, videos and more. Update, promote and publicize our WGN content across various social networks.
Help increase our profile on external social networks such as Twitter, Facebook, YouTube and more.

Qualifications
  • Skills evaluated
Quick learner, requires minimal supervision, works well under pressure, demonstrates initiative, organized and highly detail oriented, reliable, punctual, strong administrative skills (must know Word/Excel).
  • Additional Information
Four Internship Sessions (limited to 1 session per calendar year)

Fall (8-12 Weeks - Deadline to Apply – July 15)
Winter (8-10 Weeks - Deadline to Apply – October 15)
Spring (8-12 Weeks - Deadline to Apply – January 15)
Summer (8-12 Weeks - Deadline to Apply – April 15)
Internship Eligibility

Must be 18 or older and eligible to work in the US.
Registered students in good standing at an accredited college or university preferred.
Must be able to work the hours required by department.
Students can receive university or college credit for participating in this program but need to handle paperwork involved
Internships pay state minimum wage.

Equal Opportunity Employer

If interested send cover letter/resume to:
Diana Dionisio

Director, Sponsorship Solutions

WGN-TV/CLTV
| 773.883.3412 | ddionisio@wgntv.com

  • Interns are considered trainees and not employees under the Fair Labor Standards Act of 1973.
Company Info
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.