Marketing Director

The Clearing Inc - Washington, DC

Part-timeEstimated: $110,000 - $150,000 a year
EducationSkills
COMPANY DESCRIPTION

The Clearing is a management consulting firm that helps leaders identify underlying causes of organizational obstacles, resolve highly complex challenges, prioritize the fewest, most important initiatives to tackle regardless of conflicting needs, and make informed decisions in the context of an agreed upon mission, vision, and strategy.

We help create peak performance organizations through strategy, organizational development, leadership training, and change management. Our experienced consultants bring a powerful blend of analytic and creative skills from diverse fields, including change management, finance, engineering, communications, education, policy, design, and corporate leadership.

POSITION DESCRIPTION

The Marketing Director supports key consulting staff to deliver upon company objectives. This position requires a strategic thinker who can perform in a “start-up” environment in which creativity is treasured and ambition is admired. The right candidate will excel throughout all areas of marketing including, but not limited to: content marketing, collateral development, the strategic use of marketing technologies, social media, event management, effective campaign development, and more. All efforts are expected to support specific strategic goals and reveal a monetary return. This position requires someone who is a self-starter, a “doer” and not just a “planner,” and who can work independently and as part of a team. The Marketing Director will manage a team of one, a Marketing Specialist, who will support day-to-day implementation and execution of all marketing activities. The successful Marketing Director candidate will be a major contributor to the company’s growth efforts. This is a part time position based in Washington, D.C.

ESSENTIAL DUTIES & RESPONSIBILITIES

Develop a marketing strategy that translates business and marketing goals into meaningful deliverables
Direct the content marketing/editorial strategy creation and implementation
Develop and support the implementation of a comprehensive conference, speakerships, and TC-hosted events strategy
Focus on client/audience needs and continuously improve content to meet those evolving needs
Design lead generation and nurture campaigns
Create marketing collateral that clearly defines the value proposition of The Clearing’s services and talent
Enhance TC's employer and recruitment brand to support growth objectives
Research and develop a strong understanding of markets (current and new), The Clearing’s audience and potential clients
Research and develop segmentation strategies and create solution-based value propositions
Manage a team of one
Other duties as assigned

ESSENTIAL QUALIFICATIONS

Bachelor’s degree in marketing, communications or related field
15-20 years of experience with marketing and/or communications
Marketing experience with a focus on market expansion, identifying emerging markets/trends, and B2B and/or B2G marketing strategies and techniques
Excellent writing, editing, and presentation skills
Experience with social media platforms
Experience with CMS (preferably Wordpress) and marketing analytics tools (Google Analytics)
Knowledge of email marketing best practices and platforms (i.e. Mail Chimp, Constant Contact, etc)
Excellent people skills, the ability to build and maintain relationships, and a positive work attitude and work ethic
Ability to work under tight deadlines, manage projects independently, and to be resourceful in times of ambiguity and when addressing challenges/solving problems
High degree of intellectual curiosity and ability to absorb new concepts quickly
Excellent attention to detail and strong organizational skills
DESIRED ATTRIBUTES

Experience marketing a management consulting firm or other professional services firm strongly desired
Experience with Adobe Creative Suite a plus
Familiarity with SEO and keyword research best practices a plus
EQUAL OPPORTUNITY/M/F/DISABLED/VET EMPLOYER