Sales & Marketing Analytics Manager (Process and Analytics Manager )

Vectorworks Inc. - Columbia, MD3.8

Full-timeEstimated: $89,000 - $110,000 a year
Vectorworks Inc. is a global design software company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to create without limits.

Our Sales and Marketing team is looking for a Project Manager (Sales & Marketing Analytics) who is passionate about developing processes, documenting needs, and getting technical projects involving multiple teams to the finish line. Our Process and Analytics Manager (Sales & Marketing Analytics) will lead a team of technical resources who impact how we use technology to capture data and advance new solutions as our business models evolve. You will work cross functionally with our marketing, systems development and sales teams to evolve our marketing and selling capabilities.

What’s in it for you?

You will empower your team of system administrators and data analysts to work together to solve the data and system challenges we have on our Sales and Marketing teams. You will play a significant role in research, needs assessment, strategic development and execution of data-centric projects. The Process and Analytics Manager (Sales & Marketing Analytics) will act as a project manager and/or advisor on new improvements to our systems, establishing team level KPIs, and developing processes and polices to guide the team’s work.


In this role, you should expect to:
Manage our Hubspot and Salesforce system administrators, helping them uncover needs, document project plans, gain buy-in from stakeholders, set priorities and see projects to the finish line
Manage our Sales and Marketing data analyst, helping them establish KPIs, determine reporting cadence, and audit and interrogate findings to help deliver insights to our sales and marketing teams for better decision making.
Create scalable processes, procedures and custom reports to monitor the health of the databases and to identify areas of improvements that ensure best practices in lead nurturing, sales operations, database management and reporting.
Evolve our technology stack by optimizing current technologies and by researching, building a business case for, and implementing new technologies. Advocate for solutions to ensure our systems can meet evolving business needs.
Creating a long-term architecture for interdepartmental integration and cooperation to power our systems for their future growth.
Support users across multiple functional groups within Vectorworks. This includes leading and influencing changes to the architecture, implementing new business systems, creating onboarding materials to support new users, and training for new functionality.

Why do you want this job? Because you are:
Interested in leading a team of technical resources to enable our sales and marketing teams to gain better insights and make better decisions.
Seeking a challenging analytical position where you are responsible for the documentation and prioritization of technical projects to ensure we meet our company objectives.
Looking to impact the current and future growth of a company in a collaborative and diverse environment.
Interested in working on global solutions.

Why do we want you? Because you have:
A Bachelor’s Degree in Business, Marketing or a related field
8+ years of related work experience
5+ years of experience with Salesforce or a similar CRM tool
5+ years of experience with HubSpot or a similar Marketing Automation tool
5+ years of experience working directly with sales/marketing teams to gather stakeholder requirements and understand the business needs of those teams
5+ years of project management experience
Basic proficiency or working knowledge of HTML and CSS
Basic proficiency or working knowledge of relational databases and using query tools such as MySQL
Proficiency with Excel macros, VBA, and creating advanced formulas (Vlookup, index, concatenate, pivot tables, etc.)
High motivation and the ability to work easily in both large team environments and independently
Experience using data to analyze and solve problems
Process minded, able to generate refined output from general concepts
Advanced proficiency in Word, Excel, Power Point, Outlook, SAP and other database applications
Ability to interact effectively with people from different cultures
Ability to build sustainable relationships of trust through open and interactive communication

Extra Credit:
Proficiency with BI tools such as Tableau
Experience as a system administrator for a CRM or Marketing Automation tool
Experience working with a global company and implementing projects across boarders
Proficiency using Google Analytics suite/Google Analytics Certification
Basic proficiency or working knowledge of web development (JavaScript, PHP)

Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer