Content Marketing Specialist - Digital Marketing Team

General Electric - United States (30+ days ago)4.0

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
GE is hiring within its digital marketing team to drive increased productivity, efficiency, and ultimately deliver revenue for sales. This digital-savvy, customer-centric team is focused on partnering with sales to help drive both revenue growth and customer retention via compelling digital content and campaigns, engaging digital tools, and establishing new online customer relationships. This is a pivotal time to join this dynamic team that is creating meaningful change across the company.

Essential Responsibilities:
The content marketing specialist will craft and implement effective content marketing strategies to drive and engage qualified traffic, nurture leads and grow sales.

Focus areas and responsibilities:
Content marketing strategy and project management — collaborate across the digital marketing team to develop and manage content roadmap that covers all marketing channels, ensuring flawless execution of various marketing campaigns
Project manage vendors such as writers, graphic designers, and video producers.
Track, measure, and analyze all initiatives
Content Development — build content for websites, paid media partnerships, email campaigns, personalization initiatives, and as needed for other marketing channels
Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and customers
Plan content for campaigns based on customer buying journey; i.e. determine types of content that will increase content and engagement and lead a prospect from awareness to selection.
SEO—Help to increase organic search rankings of GE’s energy businesses via the development of SEO-friendly content
Content analytics
Establish closed-loop analytics with sales to understand how we can turn our inbound prospects into customers, continually refining our process to engage, convert, and retain customers
Optimize our marketing automation and lead nurturing processes through email, content, and social channels
Own content testing

Qualifications/Requirements:Basic Qualifications:
Minimum of 2 years of experience working directly with marketing, media, consulting, and/or companies
BA/BS degree

Eligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Desired Characteristics:
High personal/editorial standards
Experience identifying relevant trends and moving fast to integrate them
Experience in managing multiple, projects simultaneously
Editorial experience, especially in a decision-making capacity
Copywriting and editing experience
Excellent writing and editing skills that can be applied to white papers or case studies, e-books, guides, webinars, infographics, short form blog entries, “How To” videos, etc.
Innate understanding of Brand Voice and channels in all content creation
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
Bonus skills: HTML/CSS, Adobe Creative Suite.with track record of problem solving and content development
Experience with digital media platforms, advertising metrics, and industry trends (brand advertising, direct response marketing, data and technology solutions, ad-tech, etc.)
Experience with Excel, and analyzing datasets and delivering insights
Experience with problem-solving and decision-making
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Experience working with cross-functional teams and influencing decision-making
Experience developing digital content from a strategic and perspective

Locations: United States; Georgia, New York; Atlanta, New York

GE will only employ those who are legally authorized to work in the United States for this opening.