About Us
Farmer Group started as a small vegetable farm in Upstate New York 13 years ago has blossomed into a trailblazer in the emerging NYS cannabis industry—we’ve grown to become licensed cannabis farmers and processors, producing dozens of products for our in-house brands (Florist Farms, Head & Heal, Blotter, Tune), all while honoring our history rooted in regenerative farming and building up community. We still grow the best certified organic veggies around and sell them through our CSA and at farmers’ markets.
At our roots, we are vegetable farmers who believe that our natural environment and all of its bounties are what truly sustain each and every one of us. We take pride in building our team around career-minded individuals that understand the importance of environmental and economic sustainability and social impact. As organic farmers first, we are aware of how profoundly all of these systems interact to affect the future of our business and our planet. That’s why our farm is Certified Organic, our employees are paid living wages, our products are ethically sourced and ethically priced, and our values are quality and transparency at every stage of the business.
We value diversity and inclusion in everything we do, including hiring staff. We are committed to a workforce with a diversity of abilities, backgrounds, and cultures.
Our Team
Our team is a fast-moving and extremely hard-hitting lineup of both thinkers and doers. We expect excellence from ourselves and each other, and we’re always pushing the envelope to do a better job today than we did yesterday. We’re serious about becoming a leader in the cannabis industry, and we know our small little farm will have an outsized impact on the NYS cannabis culture.
What You’ll Need
Working at a start-up is not for the faint-of-heart—it can be as exhausting as it is exhilarating. Do you dream of a job where no two days are the same, where multi-tasking and pivoting on a moment’s notice are the norm? We are looking for creative, resourceful people who embody adaptability, accountability, and grace under pressure. If this sounds like the perfect work environment for you, we’d love to hear from you.
Job Summary
As Farmer Group continues to expand and establish our house of brands in New York State, we are seeking a creative and dynamic Social Media and Digital Marketing Strategist to join our rapidly growing team and help us elevate our brands through strategic social media and digital marketing initiatives.
The ideal candidate is deeply immersed in social media, capable of following trends, and has a passion for both New York pride and cannabis. This person will be instrumental in telling the stories and conveying the values of Farmer Group’s brands. The role involves driving our social media presence, spearheading digital marketing initiatives, and fostering community engagement to ensure our brand stands out in a competitive market. This position demands creativity, data-driven decision-making, and organization.The Social Media and Digital Marketing Strategist will report directly to the Creative Director. The candidate must reside in New York State and is expected to visit our central office in Cortland, NY, two to three days a week for regular planning meetings and projects.
Responsibilities & Focus
- Strategy Development:
- Collaborate with stakeholders to develop digital marketing strategies for each brand through email, social media, and advertising.
- Execute a comprehensive social media strategy aligned with overall marketing objectives for each brand under the Farmer Group umbrella.
- Identify target audiences, key messaging, and optimal platforms for each social media account.
- Stay updated with regulations, news, industry trends, competitors, and emerging social media platforms to leverage opportunities.
- Content Creation and Management:
- Create content swiftly using iPhone for organic, authentic posts.
- Utilize Adobe Creative Suite and Canva for social media and email content creation.
- Perform basic website maintenance, such as adding new products, lab results, and updating descriptions.
- Develop engaging visual content for social media channels, including text, images, web banners, videos, and infographics.
- Plan, schedule, and publish content across social media platforms using management tools.
- Community Engagement:
- Travel to dispensaries throughout NYS to create content
- Attend budtender events throughout NYS to create content
- Engage proactively with the online community by responding, reposting, and sharing content.
- Identify and leverage user generated content.
- Build meaningful relationships with customers, influencers, and industry stakeholders to foster a positive brand image.
- Monitor brand-related conversations and trends, participating in relevant discussions to increase visibility and thought leadership.
- Analytics and Reporting:
- Track and analyze email and social media performance using analytics tools, providing regular reports to the marketing team.
- Monitor KPIs such as reach, engagement, conversion rates, and customer sentiment to measure campaign effectiveness.
- Use insights from data analysis to optimize strategies, improve content performance, and drive continuous improvement.
*The company reserves the right to add or change duties at any time.
Qualifications & Skills
- Experience in social media management tools for scheduling, analysis, and reporting.
- Excellent written and verbal communication skills, adaptable for different platforms and audiences.
- Strong storytelling abilities to convey compelling brand stories.
- Organizational and project management skills to multitask and meet deadlines.
- Ability to create digital content via Adobe Creative Suite and Canva.
- Ability to follow brand guidelines and creative directions.
- Reliable, committed, and able to set and implement social media strategies aligned with business goals.
- Environmentally conscious, aligning with our sustainable farming practices.
- Ability to work independently and collaboratively with various stakeholders.
- Knowledge of New York culture, health and wellness, and lifestyle trends.
- Ability to commute to Cortland, NY, at least 3 days a week and occasionally travel for events.
Bonus Qualifications:
- Experience managing multiple brands across multiple channels.
- Experience with email marketing tools.
- Knowledge and passion for cannabis and hemp products, their benefits, and industry trends.
- Knowledge in regulations and industry news and trends.
- Creative mindset with a keen eye for design and visual aesthetics.
If you love cannabis, New York, and digital marketing, we want to hear from you! Join our dynamic team and contribute to our mission of spreading awareness about the benefits of hemp and cannabis to enhance people's lives. Apply today and help us shape the future of this budding industry.
Location: The candidate must live in New York. We are open to a hybrid workplace but would like this candidate to visit the office in Cortland at least twice a week. Candidates will be expected to travel as needed to create content throughout the state of NY.
Please note: To apply for this position, submit your resume, portfolio including copywriting and design email examples, and any relevant social media handles or campaigns you have managed to: [email protected]
And by the way, we're not stuffy and corporate around here. We protect our culture and care about your work environment. Our leadership really communicates and listens! Because of that, we offer perks and benefits such as.
- Flexible work hours and WFH options
- Free vegetables from the farm
- Free gym membership at Vine Health & Fitness
- 1 Free monthly Head & Heal product (based on availability)
- Employee discount on Head & Heal products
Equal Employment Opportunity Employer
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
NYHO Core Values:
- We take pride in our work and the strength of our team.
- We are passionate about Cannabis and its ability to have a positive impact.
- We believe that our agility allows us to solve problems, while remaining flexible and nimble.
- Honesty and Integrity are at the core of everything we do.
- We are industry innovators and thought leaders.
- We approach everything with a positive attitude.
- We work hard and have fun doing it.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Day shift
- Monday to Friday
Application Question(s):
- Please note: To apply for this position, submit your resume, portfolio including copywriting and design email examples, and any relevant social media handles or campaigns you have managed to: [email protected]
- Location: The candidate must live in New York. We are open to a hybrid workplace but would like this candidate to visit the office in Cortland at least twice a week. Candidates will be expected to travel as needed to create content throughout the state of NY.
- Are you willing to come into the Cortland office 2-3 days a week?
Experience:
- Marketing: 5 years (Preferred)
Ability to Commute:
- Cortland, NY 13045 (Required)
Ability to Relocate:
- Cortland, NY 13045: Relocate before starting work (Required)
Willingness to travel:
Work Location: Hybrid remote in Cortland, NY 13045
