Marketing Manager

AirFind - Miami, FL (30+ days ago)


POSITION SUMMARY:
We are looking for a Marketing Manager that will be responsible for a full spectrum of corporate communication activities including public relations, analyst relations, branding, competitive positioning, market intelligence, content development, social media, digital communications, website, email marketing and stakeholder engagement.

RESPONSIBILITIES

Collaborate with the Account Management, Advertising Operations, and Engineering departments to understand client and partner offerings
Develop and implement social media strategies and best practices across multiple platforms, including: Twitter and LinkedIn
Public relations, including writing and distributing press releases, advertorials/editorials, film PSAs, etc.
Develop custom content and manage editorial calendar to drive value and education for customers and sales. Content includes blogs, white papers, videos, customer and prospect webinars
Identifying opportunities, trends and features in the social media space; justifying investments in new social channels
Assist in creating use case examples and customer case studies
Conduct in-depth competitive analysis at a business and technical level
Ability to deal professionally with both internal and external clients on all levels
Ability to effectively communicate with lawyers, management, staff and clients through written correspondence, surveys, memos, etc.
Proven project management, organizational, and planning skills with the ability to prioritize multiple tasks and projects and to meet deadlines
Ability to work well under pressure with flexibility and adaptability to changing work priorities, work flow and work assignments
Assistance and participation in various special events annually
MINIMUM REQUIREMENTS

Bachelor's degree in Marketing, Business Administration, or related field; or equivalent work experience in marketing or business development
5+ years of experience in Digital Marketing and Strategy, Online Marketing, and SEO/SEM/PPC
Analytical and quantitative skills and experience in interpreting online tracking and analytics
Excellent verbal and written communication skills
Strong interpersonal and influencing skills
Ability to be flexible and work in a fast-paced environment
Advanced skills in MS Office, Excel and PowerPoint and Word
Understanding emerging technology, applications, and trends in the mobile space
Understanding current digital marketing concepts, trends, strategy and best practices